KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. Back in August 2017, about 9.8 Back in August 2017, about 9.8 Social, in general, remains a popular channel for marketers, according to previous research.

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. However, it is not always a seamless process.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Earlier this year, research hinted that marketers were becoming more optimistic about the performance of their video content, particularly on social media.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) And another 33% said it is somewhat important.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

KoMarketing Associates

AUGUST 20, 2019

However, new research suggests that not all of them are seeing success. Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. In 2018, this percentage fell to 76 percent.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. Although marketers are positioning themselves for success in terms of digital marketing, they anticipate challenges regarding data and analytics, according to previous research.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

OCTOBER 23, 2018

Now, new research suggests that using it may be essential to not only capturing leads, but converting sales. Back in August 2017, nearly 9.8 Most marketers are already aware of the importance of utilizing social media. percent of marketing budgets went toward social media. As of August 2018, about 13.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

KoMarketing Associates

OCTOBER 8, 2018

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies. In 2017, only 20 percent of the total marketing budget was dedicated to ABM. percent) have “just started” to use an ABM program.

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

KoMarketing Associates

JULY 12, 2017

Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. As social media becomes an important link between brands and their customers, research shows that B2B marketers are investing more in these channels.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

JUNE 12, 2018

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

KoMarketing Associates

AUGUST 7, 2017

Marketers are creating an ample amount of content, but new research suggests that there are technology roadblocks preventing them from sharing and utilizing it effectively. In terms of digital content management challenges, a large portion of respondents said they spend “too much time looking for files.”

Marketing Management 120

Marketing Management Customer Surveys Planning Content 120

KoMarketing Associates

APRIL 6, 2017

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. Marketers value Ascend2 for their 60,000-name database of marketing professionals who answer survey questions and request the results. The post The 10 most fascinating people in B2B marketing in 2017 appeared first on Biznology.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

KoMarketing Associates

APRIL 19, 2017

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 Most survey respondents (90.6 The majority (69 percent) say that they are only “somewhat effective” at it.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

JULY 24, 2017

Marketers are turning to content marketing to achieve their objectives, but new research suggests they are still finding it difficult to use this tactic efficiently. According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Content Marketing 120

KoMarketing Associates

JANUARY 8, 2019

To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them. According to previous research, marketing executives are also now turning to platforms, such as Facebook and YouTube, to reach out to their target audiences.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

SEPTEMBER 6, 2017

The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. The survey showed that there is still room for growth in what metrics are being leveraged,” wrote the authors of the report.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

KoMarketing Associates

MAY 1, 2017

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. Recent research has indicated that marketing and sales teams have different ideas of what is means to deliver new opportunities.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

KoMarketing Associates

AUGUST 23, 2017

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Previous research shows that B2B marketers have largely invested in both Twitter and Facebook to achieve their objectives.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

OCTOBER 26, 2017

As new forms of marketing technology (martech) emerge, research shows that marketers are investing in everything from virtual reality to augmented reality to enhance their digital strategies. A previous study conducted earlier in 2017 indicated that marketers were still skeptical of AI.

Customer Surveys 120

Customer Surveys Marketing & Strategy Paid Search Agency Marketing 120

KoMarketing Associates

MAY 31, 2017

Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research. The “2017 Marketing Leadership Survey” from TrackMaven found that for the majority of marketers (71.1 The Link Between Content Marketing Success and ROI.

Customer Surveys 137

Customer Surveys ROI Advertising Agencies Paid Search Agency 137

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Approximately 81 percent of executives “agree” or “strongly agree” that researching UX makes their company more efficient.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. For example, the research discovered that the most popular viewing time is Wednesday between 7 a.m. and 11 a.m.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Hinge Marketing

OCTOBER 24, 2016

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. All firms that complete the survey will receive three big benefits: 1. This confidential survey is conducted by the Hinge Research Institute. The post Take Part in Hinge’s 2017 High Growth Survey appeared first on Hinge Marketing.

Customer Surveys 48

Customer Surveys Guidelines Webinar Metrics Press 48

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent of marketers in 2017, compared to 61.1 By the end of 2017, social network ad spending could reach $35.98 ROI, Once Again. percent in 2016. percent of agencies.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

KoMarketing Associates

JUNE 22, 2017

According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year. Previous research shows that marketers are turning to video content for a wide variety of needs, ranging from mobile marketing to customer journey mapping.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. However, the percentages varied when researchers looked at martech usage around the globe. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Allocadia

APRIL 4, 2019

In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to show how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and using marketing technology, and making smarter decisions by managing their marketing performance.

Webinar Metrics 52

Webinar Metrics Advertising Benchmark Research Planning 52

KoMarketing Associates

MAY 22, 2018

Many marketers are turning to email to reach out to customers and prospects, but in terms of automation, new research suggests that they are still lagging. That being said, email marketing is also the area where marketers appear to be diverting most of their budget this year, compared to 2017.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

NOVEMBER 30, 2017

Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Video Content Yields ROI for Marketers in 2017. Despite its challenges, video has already shown a large amount of ROI for marketers in 2017, according to previous research.

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Advertising Agencies 139

B2B Marketing Directions

AUGUST 8, 2021

David Ogilvy, Founder of Ogilvy & Mather Research surveys have become a prominent feature of the B2B marketing landscape in recent years. Today's survey technology tools make it relatively easy to create survey instruments and conduct online surveys. Here are some of the more common forms.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Validation Opinions 52

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. But if I told you they were from 2016 and 2017, would you blink? The post Survey: Marketers Want More Video. Can you guess what year this lede is from? ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121