KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. Who Is Using Social Media in China?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

OCTOBER 20, 2015

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. How Can We Best Utilize Mobile Advertising in the B2B Space?

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Digilant

AUGUST 3, 2021

As advertisers look to combat consumers’ discerning attitudes toward digital advertisements, native digital advertising has been a favorite solution. The growth of native advertising has been rapid. Between 2016 to 2020, native digital ad spend in the United States more than tripled.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Social media is now the dominant channel for news coverage. Google and Facebook captured 85% of the growth in internet advertising last year. The Marketing Scope ). Marketing Profs).

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. The advent of the internet and social media has a lot to do with this.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

SmartBug Media

AUGUST 19, 2019

Originally written on June 10, 2016. Content was updated August 19, 2019. The inventor of pop-up ads in the mid-1990s has publically apologized. You have run into countless pop-up ads on the internet—perhaps even in the last few minutes. Part 1: What Do Users Think About Ads? So what data is out there?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

SmartBug Media

DECEMBER 4, 2019

At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” conversion rate, while outbound leads (such as direct mail or print advertising) have a 1.7% Marketing agency or consultancy: 20%.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. How do you make better marketing decisions?

Social Media 96

Social Media Media B2B Tips 96

Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2 according to Quantcast.

Studies 111

Studies Content Emarketing Internet Marketing 111

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Where have you been?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. 77% of Internet users read blogs ( source ). Internet users in the US spend 3x more time on blogs than they do on email ( source ). 60% of marketers say blog content creation is their top inbound marketing priority ( source ). Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Contently

DECEMBER 16, 2016

Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. 2016 was a landmark year for the marketing, media, advertising, and tech space.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR 124

PR Work Management Paid Search Agency Planning 124

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Paid Advertising Products.

Adwords 121

Adwords PPC Paid Search Agency Google 121

Albert

AUGUST 3, 2018

Digital Audio Advertising Is Booming: Here’s Why. The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Campaigns 137

Campaigns Examples Design Planning 137

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. In January, that was a shift in the algorithm to focus more on content from friends and family.

Advertising Agencies 76

Advertising Agencies Facebook Advertisements Advertising 76

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Of course, search, like all other digital marketing tactics, continues to evolve.

SEM 100

SEM Paid Content Stats SEO 100

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Statusbrew ).

Social Media 102

Social Media Peer-to-peer Advertising Channels Social Marketing 102

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Google Search Console. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 110

Social Media Paid Content Media Business 110

Hubspot

AUGUST 23, 2018

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of products.

Facebook 66

Facebook Ads API Privacy 66

Contently

APRIL 20, 2016

Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. ” Then the ad cuts to Phil Simms at midfield, post-victory. Disney paid Simms $75,000 and a family trip to Disney World for the commercial. The rise, and failure, of influencer marketing.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Content Standard

DECEMBER 28, 2017

Amazon’s sales for its Echo home assistant broke a Cyber Monday record this year, and the Seattle Times reports that Amazon sold “tens of millions” of devices over the entire holiday shopping season, beating 2016’s numbers by millions. Every brand should want to be a part of the answer. Image attribution: TechCrunch.

Paid Content 58

Paid Content Amazon Content Marketing Long Tail Marketing 58

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. Content on Each Platform. Remember Vine? At the moment, both apps continue to grow.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Plus, paid ads are said to raise brand awareness by 80% ! Those stats are not just reserved for Search Engine Marketing (SEM).

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Hubspot

MAY 4, 2018

When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. But is it worth paying to opt out of those ads? Measuring Public Interest in an Ad-Free Facebook Subscription. presidential election.

Facebook 78

Facebook Paid Search Agency Ads Ad Exchange 78

Content Standard

DECEMBER 4, 2015

It’s no mystery that the Internet is a cluttered space. Consumers are overwhelmed today with the sheer volume of content that’s available to them on the Web. Sure, there’s a ton of quality content out there and advertisers are adopting content marketing at a rapid pace.

Allocation 40

Allocation DemandBase Budget Programs Content 40

Content Standard

DECEMBER 4, 2015

It’s no mystery that the Internet is a cluttered space. Consumers are overwhelmed today with the sheer volume of content that’s available to them on the Web. Sure, there’s a ton of quality content out there and advertisers are adopting content marketing at a rapid pace.

Allocation 40

Allocation DemandBase Budget Programs Content 40

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. A robust digital strategy includes investing in SEO, SEM, targeting, retargeting, blog presence, newsletter strategy, organic media, and so on. Influencer Marketing Hub ). Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122