Survey: Marketers Frequently Connected with Buyers on Social Media in 2016
KoMarketing Associates
JANUARY 9, 2017
Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. And social is all about engagement,” wrote the survey authors.
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