Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. And how much is the content marketing industry actually worth according to marketing budgets? CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. We need to let the data do the driving.” ” Mass advertising is dead. Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Marketo 51

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Creating video content isn’t a novel concept.

B2B Marketing 117

B2B Marketing B2B Enterprise Management Paid Search Agency 117

KoMarketing Associates

FEBRUARY 16, 2016

Storytelling. “57 57 percent of marketing professionals say engaging and compelling storytelling is a main priority when creating effective content.” – LinkedIn Technology Marketing Community. Today (the beginning of 2016), videos seem to be the content asset of choice. Versatility. Be prepared to fail.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. The Storyteller. Visual content, verbal content, video content. The Visual Artist. via wikiart.org.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Martech Advisor

JANUARY 9, 2020

Another 2015 study by Synchrony Financial, which surveyed over 1000 shoppers, revealed that more than half of shoppers say they would pay a higher price for the customer experiences they value most. Let alone large e-retailers, one viral post like that could change the fortunes of even a small standalone retail outlet!

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Storytelling can be an intimidating process if you don’t understand the craft behind it. And in what ways is their life different after that video or blog post?

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Content Standard

MAY 5, 2015

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. Video Creation Workflow Management. Video Creation Workflow Management.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 98

Paid Content Paid Search Agency Social Media Social Marketing 98

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Expanded video sharing options and the ability to tag photos are now available, and Twitter said it plans to offer more new features along those lines soon. Video Gains Prominence as a Story-Sharing Tool.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Sharpspring

JULY 14, 2017

In 2015, Google announced that 50% of search queries were happening from mobile devices. 5) Video Marketing . Google knows that 50% of online users look for videos about a product or service before visiting a store. And Wordstream found that 45% of people watch more than an hour of Facebook or YouTube videos a week.

Inbound Marketing 66

Inbound Marketing Marketing AI Trends Paid Search Agency 66

Webbiquity

JANUARY 5, 2016

Dan Purvis explores alternative content and how you can create animated infographics that require minimum effort for maximum impact by using an animated video marketing tool like GoAnimate. Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Adobe Experience Cloud Blog

JANUARY 29, 2016

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Let’s see what marketing lessons we can learn from these master storytellers: 1. Your storytelling and content quality is a journey, not a destination.

Youtube 48

Youtube Advertising Agencies Paid Search Agency Thought Leadership 48

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 59

Resources Planning Content Marketing Best Practices 59

Content Standard

JUNE 24, 2015

Mary Meeker’s 2015 Internet Trends report charts the meteoric rise of Internet access and “vertical” viewing (that is, content digested on a vertical or portrait-oriented screen). As of 2014, global consumer Internet video traffic accounted for 64 percent of all consumer traffic—up from 57 percent in 2012.

Verticals 40

Verticals Mobile Marketing Paid Search Agency Internet Marketing 40

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Content Marketing Planning Best Practices 50

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. Inspiration. You have to keep people engaged.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Outgrow

JUNE 17, 2024

Company History and Growth Established in 2015 by Vince Sant, a former overweight kid turned ripped fitness entrepreneur, V Shred started with a mere $1,000 investment. The true magic happens after the quiz, where V Shred crafts a captivating video that explicitly states the user’s challenges and goals using their provided input.

Top of Funnel 52

Top of Funnel Outgrow Advertising Funnels Marketing Funnels 52

Hubspot

DECEMBER 19, 2016

A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. And Snapchat users now watch nearly 800 hours of video content per second. What Are Spectacles?

Word of Mouth 28

Word of Mouth Buzz Social Media Marketing & Strategy 28

Single Grain

APRIL 28, 2020

For example, we posted a video called 7 Fresh SEO Hacks that You Need to Try and then repurposed the audio and posted it to our podcast: Some pieces will also be repurposed to our blog where we publish about three times per week. Dive Deeper: 10 Inspiring Examples of Promotional Campaign Videos for Startups.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. Controversy is one of the ways to publish viral content. Video is a vast type of content.

Webinar Metrics 166

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 166

Single Grain

OCTOBER 25, 2019

It keeps you in the spotlight when stories go viral. The forecast was presented by Sian Welby in 2015 when Star Wars: The Force Awakens came out (and, incidentally, the following year she was shortlisted by the Radio Times in a poll to be named Great Britain's best ever weather presenter ). Advantages of Newsjacking. Final Thoughts.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

ConvertKit

JUNE 19, 2020

Gloria Atanmo is an online educator and content creator in the travel space, starting her career as a blogger through witty, reflective, and informative storytelling. His approach to photography is more about documenting and storytelling as he leads with a clean, modern, and artsy style. Twitter: @csallen. Gloria Atanmo. Roberto Blake.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

Hubspot

MARCH 16, 2023

In the video below Smith and Thickett demonstrate how short the about preview is and why it’s important. In the video below, Thickett and Smith continue to discuss the about section. Video: [link] ] 11. For more LinkedIn hacks on setting up the perfect profile , watch the video below. Make use of video.

Linkedin 87

Linkedin Ideal Customer Profiles Banners Profiling 87

Hubspot

JUNE 25, 2015

And if you're itching to see a TED-style talk in person, you can register for INBOUND 2015 and check out our Bold Talks track. You'll have to watch the video yourself to see how these "well-designed moments can build brands.". 7) Kevin Allocca: "Why Videos Go Viral". She'll be one of the keynote speakers at INBOUND 2015.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Hubspot

APRIL 27, 2016

The video below is an excerpt from one of its first campaigns back in 2014, called "Real-life Sour Patch Kid." First, his style of shooting videos is really effective. In 2014, one of the company's major goals was to grow awareness among their core demographic: candy-loving teenagers in the United States. What's his secret?

Branding 28

Branding Brand Identity Best Practices Social Media 28

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. ” a self-deprecating video series in 2015.

Storytelling 209

Storytelling B2B Thought Leadership Paid Search Agency Thought Leadership 209

Contently

MARCH 31, 2021

In 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years. Before long, it went viral. Take this “Mean Streets” video from Adobe—one of my all-time favorites. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

Storytelling 218

Storytelling Branding Brand Identity Paid Search Agency 218

Convince & Convert

APRIL 18, 2016

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers. Today, the music video has over 745 million views and counting.

Campaigns 95

Campaigns Branding Brand Identity Mobile Advertising 95

Content Standard

JUNE 5, 2017

A political controversy followed by a viral campaign to boycott the company. Amid the fallout, one has to wonder: Would stronger brand storytelling enable Uber to move forward from the crises, or perhaps even avoid them? Uber’s storytelling troubles foreshadow long-term problems. How Crises Impact Storytelling.

Storytelling 74

Storytelling Branding Brand Identity PR 74

Contently

APRIL 22, 2016

HelloFlo’s “Camp Gyno” and “First Moon Party” videos went viral. It’s no wonder NPR named 2015 “The Year of the Period.” What she wound up with was a content company that’s making hard conversations around periods go viral. But it’s not just major publishers.

Storytelling 112

Storytelling Branding Brand Identity Advertising Agencies 112