Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. As new technology has come and gone, the goal of marketing has remained largely unchanged.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

JANUARY 11, 2016

In June 2015, Snapchat created sponsored geofilters that would become available for any Snapchat users in or near a McDonald’s. And Snapchat delivers: The app offers coverage of major award shows and events like the Grammy’s, the VMAs , and more recently, Miss Universe 2015 (to name only a few) on their Live Stories feature.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Branding 40

Content Standard

JANUARY 11, 2016

In June 2015, Snapchat created sponsored geofilters that would become available for any Snapchat users in or near a McDonald’s. And Snapchat delivers: The app offers coverage of major award shows and events like the Grammy’s, the VMAs , and more recently, Miss Universe 2015 (to name only a few) on their Live Stories feature.

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Branding 40

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. As new technology has come and gone, the goal of marketing has remained largely unchanged.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. Download the full Case Study , and watch the video below: 2. So, where does content fit in this process? Dollar Shave Club. Where will this extra cash come from?

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. Download the full Case Study , and watch the video below: 2. So, where does content fit in this process? Dollar Shave Club. Where will this extra cash come from?

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content. Testimonial.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Sword and the Script | B2B

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.

Marketing AI 131

Marketing AI Paid Content Work Management PR 131

Convince & Convert

NOVEMBER 20, 2015

video, streaming, Snapchat, etc.), Our study , which spans the first half of 2015, offers targeted insight into how the biggest and breakout brands are leveraging blog advertising in innovative ways to drive both e-commerce/response-based and branding initiatives, as well as capture audiences in the tens of millions of readers.

Advertising Agencies 149

Advertising Agencies Advertisements Advertising Cost per Acquisition 149

ConvertKit

JUNE 13, 2021

It's easy to create supplemental content like PDF downloads, videos, or even full courses to get your audience involved on multiple levels. 5 – Non-fiction storytelling + news. The investigative journalism podcast tells one true story each season and started in 2015 with the disappearance of Hae Min Lee.

Deliverability 92

Deliverability Education Storytelling Internet Marketing 92

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Here are the broadcast TV networks in your area.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. "The

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

KoMarketing Associates

JANUARY 11, 2018

As you grow, you can focus more on the finer aspects of the social platform, such as including more hashtags and even doing live broadcasts. These could either be quotes from customers, photos taken at their location, or photos/videos of them using your product or services. Event & Tradeshow Videos. But don’t force it!

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

SnapApp

DECEMBER 14, 2016

Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Interactive content and visual storytelling. Invest in REAL TIME marketing via live video, social media , and email - It’s a fact, that brands who personally connect with their audience on a real level experience grow on multiple levels.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

APRIL 28, 2020

For example, we posted a video called 7 Fresh SEO Hacks that You Need to Try and then repurposed the audio and posted it to our podcast: Some pieces will also be repurposed to our blog where we publish about three times per week. Dive Deeper: 10 Inspiring Examples of Promotional Campaign Videos for Startups.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

OCTOBER 25, 2019

Frozen pizza brand DiGiorno used Twitter to reach the fan base of NBC's The Sound of Music Live broadcast. The video received more than 4 million views, 46K likes and over 80 comments, and her weather forecasts for Channel 5 starting going viral with her straight-faced inclusion of movie puns ( see more of them here ).

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Content Standard

AUGUST 12, 2016

As content began to flood these networks, however, brands realized nontargeted broadcasting would get lost in a sea of content, so they turned to the inbound ideology of targeted engagement and share-worthy content. While the idea of brand storytelling wasn’t new, the channels and tools for doing so have evolved drastically.

Paid Search Agency 40

Paid Search Agency Content Marketing Advertising Agencies Storytelling 40

Convince & Convert

SEPTEMBER 21, 2015

This number has since jumped to over 33,000, with one of his videos played and replayed more than 90,000 times. His broadcasts are usually centered around individual refugees, with several making regular appearances to discuss their experience. Paul Ronzheimer (@ronzheimer) August 18, 2015. pjcKTEG5B6. pjcKTEG5B6.

Media 150

Media Broadcasting Storytelling Social Networks 150