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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

2015 has been another amazing year for KoMarketing. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015.

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Accountable Culture and the Future of Work

Biznology

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” The Post-Pandemic Rules of Talent Management.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Mobile video experienced a modest 23 percent growth over the first half of 2015 compared to the same period in 2014. Most of the mobile revenue (87 percent) consists of search and banner investments.

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2015 Resolution: Get Organized!

EMagine B2B Blog

As of 2015, I’m officially going on an anti-crap rage at home and at work. Windex your life goggles so 2015 starts off crystal clear. Rule #1: No more crap! Rule #2: Write down your goals. This rule is an oldie but a goodie. Rule #3: Tidy Friday. I give credit to my father for this rule.

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Why social commerce will rule social media in 2020

Buffer

How does social commerce work? Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store.

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The Top 10 Stats from 2015 that Show the Importance of Video Marketing

Content Standard

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. The bottom line for brands: Video works. Consumers are Clamoring for Branded Video.

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