Convince & Convert

AUGUST 17, 2015

As a result, brands must evolve to a convergence model spanning advanced keyword research concepts, content development, social media, public relations, UX and design, and technical website optimization. However, “Nike Hyperdunk Low 2015 iDs” has clearer user intent with a greater chance of selling a shoe.

Long Tail Marketing 153

Long Tail Marketing Elasticity Tips Public Relations 153

ClearVoice

OCTOBER 9, 2020

Most recently, she began working with a public relations agency in San Francisco that specialized in helping their clients navigate the road to an IPO. Her role involves media strategy and relations, as well as content development and overall project management. Figure out one another’s strengths.

Paid Search Agency 111

Paid Search Agency Public Relations Content Transparency 111

KoMarketing Associates

NOVEMBER 9, 2017

Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years. Visit the 10Fold website to get your free copy of the report. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

SmartBug Media

SEPTEMBER 25, 2019

Originally published July 20, 2015. Public relations: Typically, PR isn’t thought to go with inbound marketing , but it is actually an effective channel for distributing your brand’s image and message, especially inbound content. Updated September 25, 2019. Looking for ways to improve your brand’s image?

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

PR 80

PR Web 2.0 Blogger Public Relations 80

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Buffer

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Biznology

APRIL 25, 2017

He last joined us in June 2015, so we’re pleased to chat with him again and see what’s changed since then. Pick up some useful strategies for getting more attention online and how to get the best kind of attention.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Hubspot

MAY 4, 2017

In comparison, a Labour Force Survey released in June 2015 discovered that 64,000 people were involved in a job role concerned with journalism (e.g. That’s a big difference, so perhaps it’s time we started talking about the responsibility those working in PR and advertising have to the general public. editor, reporter etc.).

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

KEO Marketing

OCTOBER 15, 2015

Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Companies Public Relations 48

Biznology

JUNE 13, 2018

million, which increased by 14% in 2017, by 9% the year before and 5% in 2015. For example: • Equilar, an executive compensation consulting firm, studied the 200 highest paid CEOs and found that their median pay was $17.5 In contrast the median compensation for their workers was $75,217, so the pay ratio was 275 to 1. •

Brand Identity 154

Brand Identity Branding Comparison Rules 154

KoMarketing Associates

DECEMBER 9, 2014

A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. Originally posted in March, Ryan’s blog drove more than 15% of all organic search traffic to KoMarketing last month and it’s shaping up to be one of the most successful content assets created for the year.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Sword and the Script | B2B

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long. My colleague whipped out her phone, pulled up the Uber app, and hailed a ride.

Marketing Prospects 66

Marketing Prospects Work Management B2B Marketing Marketing Management 66

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. I then pursued a Master’s Degree in Sustainable Business and Communities and my writing in HuffingtonPost and other publications moved in that direction too.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hubspot

OCTOBER 13, 2016

Agency Spotter -- a free online service that makes it easy for agencies and brands to find one another and work smarter together -- recently compiled a report that looks across the top 25 marketing services from 2014, 2015, and the first half of 2016. Bouncing Back: Public Relations, Events, and Innovation.

Marketing Budget 28

Marketing Budget Advertising Agencies Work Management Marketing Management 28

Hinge Marketing

MARCH 16, 2015

Public Relations Public relations has always been important, but it’s taken on a new dimension in the age of content marketing. Our research shows how firms are utilizing these approaches in 2015: Figure 3. About 13% of professional services firms plan to rely purely on such assistance in 2015.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

ClearVoice

DECEMBER 29, 2020

Since 2015, they’ve closed all of their 167 store locations, call, activity and distribution centers, and their headquarters, giving everyone paid time off. But as you listen to her go through the various stages, you can’t help but stress about how you’re going to make it relatable to the general public.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Content Standard

OCTOBER 6, 2014

Content marketing departments have advanced rapidly over the past five years, and the 2015 B2B Content Marketing Benchmark report from the Content Marketing Institute (CMI) reveals what’s on the minds of top marketers today. Where Will Content Marketing Go in 2015? Bear with me—I promise it’s a worthwhile read!

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

KoMarketing Associates

FEBRUARY 9, 2016

Public Relations and Special Features. Moz: MozCon 2015. Walker Mowers: How to Mow. CASE Equipment: Tech Talk: How to Keep Excavator Undercarriage Clean. FreshBooks: How to Create Your First Invoice. Evernote: How to Use the Interface for Mac Users. Have a unique experience you think your market should know about?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Brandpoint

JANUARY 21, 2020

Before 2015 or so, there were trends towards posting as much as you could, not monitoring social customer care comments/posts, and simply re-using other marketing materials on social media in a resized format. It was really incredible to start watching social “come of age” in my first couple of years working in marketing.

Ad Building 77

Ad Building Marketing & Strategy Social Media PR 77

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Content Standard

APRIL 12, 2019

While CareerBuilder’s technology and customer base had matured by 2015, its content marketing strategy had not. Julia Quinn , director of public relations at Amtrak, knows a thing or two about justifying budget—especially for social amplification. Image attribution: Hari Panicker.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Hubspot

NOVEMBER 14, 2018

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

Startups 69

Startups Google Press Domain 69

Biznology

AUGUST 15, 2016

For example: • The BP CEO (Bob Dudley) got a 20% bump in compensation in 2015 after overseeing the company’s biggest-ever operating loss. The difficulties of accurately tying pay to performance cannot be understated, but recent cases of big pay increases concurrent with dismal business results cannot be ignored either.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Contently

APRIL 26, 2016

The Cauldron, a site that runs articles on Medium from both journalists and sports figures, became partners with Sports Illustrated in the fall of 2015. ” This fluid intersection of editorial, public relations, and branding makes for an innovative approach, but it also brings up credibility issues. and Turner Sports. “It’s

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Hubspot

APRIL 8, 2015

The putting together of these gift bags comprises an entire industry that''s tightly controlled by a few public relations professionals who are matching brands with celebrities. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. February 7, 2015.

Paid Search Agency 28

Paid Search Agency Press Advertising Agencies PR 28

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. She won BetaBoston’s 25 Under 25 in 2015. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Christina Rice @CRicePR. Christina is the founder of LuxeLife Media Inc. , Joanna Wiebe @Copyhackers.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. public relations. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down.

Top of Funnel 162

Top of Funnel Planning Mobile Advertising Marketing Automation Services 162

Content Standard

OCTOBER 21, 2014

As it turns out, there’s more than one way to create bang with what’s left of your end-of-year buck—or with the bucks that are coming in 2015. In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. Here are three tips to get you started: 1.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Hubspot

MAY 1, 2017

Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. 5) Spotify.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hinge Marketing

NOVEMBER 12, 2015

High-growth firms use a variety of marketing techniques to generate leads, including public relations, direct marketing, cold calls, tradeshows and newsletters. Learn how other accounting firms are allocating their marketing budgets with the free 2015 Marketing Budget Benchmark Study: Executive Summary. Now get started!

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Heinz Marketing

JANUARY 15, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. – Evolution of public relations; how to use it to enhance inbound strategy. By Matt Heinz, President of Heinz Marketing. MORE ABOUT OUR GUEST: .

Top of Funnel 51

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 51

Buffer

FEBRUARY 15, 2022

After a considerable amount of research, I launched a Kickstarter campaign in March 2015. These monogrammed notebooks helped the outreach feel personal, even on a public platform. Think Like a PR Pro Prior to founding Appointed, I worked in public relations.

Campaigns 78

Campaigns Ad Building Process Brand Identity 78