KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Hubspot

OCTOBER 13, 2015

New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. 3 Must-Read Stats on the State of Inbound Marketing in 2015.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

MLT Creative

SEPTEMBER 1, 2015

Inbound 2015 is right around the corner. I'm planning to be in Boston for this global inbound marketing conference and it will be my first time attending. This is a pretty exciting time whether you're INBOUND newbie like me, or you've been attending faithfully for years.

Inbound Marketing 40

Inbound Marketing Conference Hubspot Planning 40

Hubspot

FEBRUARY 12, 2016

What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle -- and being moved along the way. We wouldn't be here without the incredible global inbound community, including our customers and partners. We hosted 150 HUGs (HubSpot User Groups) all over the world.

Hubspot 28

Hubspot Advertising Agencies Paid Search Agency Communities 28

Outbrain

AUGUST 1, 2018

It’s not the first time that Outbrain and Hubspot have partnered to deliver a data-packed ebook for digital marketers. Back in 2015, we brought you a “how-to” primer for creating effective titles and headlines that boost CTR of online ads. Hubspot are inbound marketing superstars, with 2.6 Now, we’re back!

Advertising Agencies 41

Advertising Agencies Hubspot Advertisements Advertising 41

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Blend Marketing

SEPTEMBER 16, 2015

We’re delighted to announce the launch of Reading HUG, Thames Valley’s first Hubspot User Group.

Hubspot 40

Hubspot Inbound Marketing Content Marketing Content 40

SmartBug Media

APRIL 6, 2023

Use HubSpot or your marketing database software to help. Check out The Ultimate Guide to Inbound Marketing Personas ! This blog was originally published on August 14, 2015 and has been updated since. Read industry blogs. What are the most popular topics? What do the comments say? What questions are they asking?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Social media ads were a gold rush for marketers in 2015.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ViewPoint

JUNE 16, 2015

That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. Many of today’s inbound pundits suffer from an over-reliance on inbound marketing (what I like to call “ inbounditis ”).

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

Hubspot

MAY 26, 2015

Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. We created an inbound marketing career kit t o help out those of you interested in a career in inbound marketing. and much more! Click to Tweet.

Inbound Marketing 28

Inbound Marketing Work Management Profiling Hubspot 28

MLT Creative

OCTOBER 16, 2015

MLT Creative is a proud member and co-host of Atlanta’s HubSpot User Group. While we try to be agnostic when consulting our clients on the best marketing automation for them, we are HubSpot users and a certified HubSpot agency.

Lead Scoring 40

Lead Scoring Lead Ranking Hubspot B2B Marketing 40

Hubspot

JANUARY 22, 2015

This can be achieved through inbound marketing. Here are four key components of an inbound marketing plan built to increase college admissions. 1) Create an Inbound Marketing Strategy. Every inbound marketing campaign should begin with a strategy phase. 4) Consistent Analysis and Reporting.

Inbound Marketing 28

Inbound Marketing Planning Marketing & Strategy Education 28

Vidyard

JULY 30, 2018

To say I’m passionate about inbound is an understatement. Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Hubspot

NOVEMBER 9, 2015

The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. How can marketers win the budgets they need to attract customers if they can't prove to management that inbound marketing spend will result in a measurable return?

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Hubspot

FEBRUARY 12, 2015

The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. Surrounded by over 10,000 people at our INBOUND conference, the impact that inbound has had on marketing, sales, and business was undeniable. This past INBOUND is just one reason 2014 was the best year in HubSpot history.

Hubspot 28

Hubspot Best Practices Inbound Marketing Paid Search Agency 28

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal. This post was originally published on February 3, 2015. It was updated on May 16, 2021.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Hubspot

MAY 13, 2015

Below is an example of an email you could use as a framework to ask someone to speak in your classroom: Hello Amy, I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. Qualitative Marketing Researchers and Professors. HubSpot Academy Group.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Vidyard

MAY 16, 2021

” – @SarahTavel , General Partner, Benchmark ( Tweet this! ) “Just because you are the loudest, doesn’t make you right.” – @BrianHalligan , CEO & Co-founder, HubSpot ( Tweet this! ) “Perfection isn’t the end goal. This post was originally published on February 3, 2015. It was updated on May 16, 2021.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. Responsibilities.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

DECEMBER 28, 2015

To help get your inspiration flowing, we've curated the top marketing campaigns from the last year in our latest ebook: 32 Enviable Examples of Inbound Marketing. Have we left out your favorite marketing campaign from 2015? Share your inspirational examples in the comments below.

Inbound Marketing 28

Inbound Marketing Examples Campaigns Curation 28

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SmartBug Media

MAY 28, 2020

Customer close rate is a benchmark that all marketing teams should track. In HubSpot, you can easily track this by manually closing opportunities or by integrating your CRM. Either way, utilize these benchmarks for clear and effective inbound reporting to help push you toward and beyond your goals. Customer Close Rate.

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Hubspot

JUNE 28, 2016

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths!

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

MAY 5, 2015

The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I'm very pleased to share that as of today, that light version got some meat on its bones. Ideas & Experiences : Higher level, forward-thinking content about inbound marketing and sales trends.

Advertising Agencies 28

Advertising Agencies Hubspot Paid Search Agency Conference 28

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. What is conversational marketing? Conversational marketing is an ongoing dialogue between you and your customers when and where it’s most convenient for them. Adidas wants to be where their superfans are.

Social Media 101

Social Media Webinar Metrics Social Marketing Marketing & Strategy 101

Ignite

APRIL 2, 2018

Challenge: FitzMartin has been working with Occupational Health Dynamics (OHD) since 2015. OHD had a large database of contacts that no one was actively following up on, generated from trade shows, referrals and marketing over the years.

Trade Show 48

Trade Show Validation Hubspot Contact Marketing 48

NuSpark Consulting

FEBRUARY 5, 2017

If you’re following the principles of inbound marketing correctly, you are likely to generate a significant amount of data from the process. Studies show that two-thirds of account-based marketers believe they have enough data – their problem is being able to draw usable insights from it.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Marketing Insider Group

DECEMBER 22, 2011

Email marketers need to get back to basics: [link] – study by @ Econsultancy. How to Achieve Inbound Marketing Success in Less Than a Month [link]. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link].

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Valasys

DECEMBER 18, 2019

Founded in the year 2000, the write-ups are specialized on a wide array of topics such as advertising, podcasts, marketing training, SEO, digital advertising, online marketing, case studies, research, seminars, webinars, conferences & B2B.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

SocialPilot

FEBRUARY 9, 2024

This web marketer can be found expressing his fondness for AI and what it holds for us in the future on Twitter. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Jeff is a major player in content marketing, but his expertise doesn’t stop there.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). We were going against the current, with measuring tools that have nothing to do with today’s tools or blogs published on HubSpot. We also had to adapt to changes.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

NOVEMBER 18, 2015

Join us today, November 18th, and watch six of the best keynotes of 2015 from marketing events like INBOUND , Moz, SearchLove, BrightonSEO, SydStart, and Learn Inbound. 6 Top Marketing Talks From 2015. 1) "Marketing Innovations: Creative PR, Content, and SEO Strategies". Don't miss out.

Video Marketing 28

Video Marketing PR Landing Pages Marketing & Strategy 28

SmartBug Media

MAY 28, 2020

Customer close rate is a benchmark that all marketing teams should track. In HubSpot, you can easily track this by manually closing opportunities or by integrating your CRM. Either way, utilize these benchmarks for clear and effective inbound reporting to help push you toward and beyond your goals. Customer Close Rate.

Marketing Qualified Leads 66

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 66

Hubspot

SEPTEMBER 2, 2015

INBOUND 2015 is less than a week away! He’ll also dig into why mobile will become the dominant form of monetization in the next five years and how companies who “don’t sell” can use retail campaigns as an engagement and marketing strategy. 2) How Two HubSpot Customers Transformed Their Businesses With Inbound.

eCommerce 28

eCommerce Inbound Marketing Hubspot Network Marketing 28