Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. Here are some observations: - market positions are pretty stable.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. But what if your company can’t be a source, for whatever reason? This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

KoMarketing Associates

AUGUST 27, 2015

This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Ad Manager Improvements. In fact, it only takes two clicks from the user.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data.

Acquisitions 78

Acquisitions Marketing Management CRM Paid Search Agency 78

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Matt Heinz – Heinz Marketing. What B2B Companies Did Well in 2015? Miles Austin – Fill the Funnel, Inc.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ANNUITAS

MAY 13, 2015

Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% effectiveness at achieving their Demand Generation goals.

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. Because of this, paid advertising will have much more of an impact if a company wants to be seen. More Dollars to Advertising.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. To prepare, you can use Google’s mobile usability reports and the mobile friendly testing tool.”

SERP 120

SERP Mobile Marketing SEM Conference 120

Onalytica B2B

MARCH 18, 2015

A high quality version is also included in the full report that you can download by clicking the blue button below! The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning. GRAB THE FULL TOP 100.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. One of the most time consuming parts of influencer relations (or influencer marketing) is identifying the right thought leaders. PRDailyNews.

PR 100

PR PageRank Brand Identity Branding 100

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Post engagement rate declines as the number of Facebook followers a company has increases.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Why, that would be content marketing masters GE. This one might be the most viral infographic of 2015. GE: Why Waste Energy On Wastewater?

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. The Company. Year founded: 2015.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Co-Registration 252

Metadata

APRIL 19, 2021

Awarded as One of The Financial Times The Americas’ Fastest Growing Companies 2021. 56 on The Financial Times’ (FT) 2021 list of Americas’ 500 Fastest Growing Companies. The list recognizes the most innovative and fastest-growing companies in seven countries across North and South America. 233 in the Inc.

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Companies 52

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. say they are “worried about how companies use their personal data online.”

Social Media 170

Social Media Spyware Wikipedia Correlation 170

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

ANNUITAS

DECEMBER 23, 2014

This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today. It requires work to get this done, but this is the world in which B2B marketing now lives, welcome to the new world!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

markempa

FEBRUARY 16, 2015

Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. According to the Salesforce 2015 State of Marketing report, lead quality is the No. 2 most pressing business challenge for marketers today.

Lead Generation 120

Lead Generation Acquisitions Purchase Sales Qualified Leads 120

Adobe Experience Cloud Blog

JANUARY 26, 2015

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. We are excited to announce our list of new customers including ADP, Dell, HP and IBM who put us on track to become one of the rare enterprise SaaS companies to hit “triple, triple, double, double, double” (T2D3) revenue.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Get the daily newsletter digital marketers rely on. Why we care.

Spending 120

Spending Digital Transformation Forrester Paid Search Agency 120

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. How does this chart help you with your social marketing strategy? Summary and Conclusions.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Versium

AUGUST 14, 2018

The 50 Eastside companies ranked on the List reported collective revenue of $2.34 billion in 2017, an increase of 53 percent over the companies’ combined 2015 revenue. Industrywide revenue for companies in real estate and construction increased by 50 percent. In case of ties, companies are listed alphabetically.

Ad brokers 40

Ad brokers Paid Search Agency Companies High Quality Lead 40

Versium

AUGUST 14, 2018

The 50 Eastside companies ranked on the List reported collective revenue of $2.34 billion in 2017, an increase of 53 percent over the companies’ combined 2015 revenue. Industrywide revenue for companies in real estate and construction increased by 50 percent. In case of ties, companies are listed alphabetically.

Ad brokers 40

Ad brokers Paid Search Agency Companies High Quality Lead 40