The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Mobile Becomes Video Driver.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Google 83

Google Lead Ranking Lead Scoring Paid Search Agency 83

Adobe Experience Cloud Blog

JANUARY 26, 2015

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. New research from Gartner reveals that 50 percent of companies surveyed intend to boost their marketing budgets next year.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

Contently

MARCH 17, 2017

I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible. But for those in the business of data-driven marketing, that’s a big problem.

Paid Search Agency 135

Paid Search Agency Mobile Advertising Privacy Barriers 135

Webbiquity

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion from advertising in 2015. 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. statcounter.com ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. According to Statista, more than 38% of China’s population had a smartphone in 2015.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Social media marketing (70%).

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Marketing Insider Group

JUNE 9, 2015

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. From a B2B perspective, the audience is desirable: 31 percent of the users are company employees, 15.7 It was released in 1999 by Tencent , which is the fourth largest Internet company in the world.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Martech Advisor

FEBRUARY 21, 2020

The decline of third-party cookies has been common knowledge for publishers, agencies, AdTech companies, and advertisers for many years now. How Are Third-Party Cookies Used for Display and Native Advertising? Frequency capping: Third-party cookies help AdTech companies limit the number of times a user is shown the same ad.

Display 91

Display Advertising Agencies Advertisements Advertising 91

Marketing Insider Group

SEPTEMBER 21, 2015

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. And getting more and more attention by the marketing and media crowd. Mobile Ads Are Next.

Paid Search Agency 100

Paid Search Agency Ads Advertorials Mobile Advertising 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Digilant

OCTOBER 15, 2020

In the ever-evolving world of digital advertising, new terminology is popping up left and right. As advertisers, it’s our job to stay up to date with these new solutions and how best to implement them into our digital media plans. One of the terms that have been on everyone’s mind in recent years is omnichannel marketing.

Planning 52

Planning Advertising Agencies Work Management Paid Search Agency 52

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. The company is adding integration with post card mailers.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . ” Apparently, it wasn’t that important.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Bannerflow

FEBRUARY 17, 2021

In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe. In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019. How can a move to in-house marketing help?

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads are an essential piece in an overall marketing strategy. Video ads are an essential piece in an overall marketing strategy. Video Advertising Trends .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric centric approach to marketing coverage. So is weighing JLL’s marketing agenda against audience demand.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

B2B Marketing Directions

JULY 26, 2015

In May of this year, Mary Meeker, now an executive with the venture capital firm Kleiner Perkins Cauflield & Byers, published the twentieth edition of her Internet trends report. Meeker's annual dissertation has become one of the most highly-acclaimed and widely-distributed reports regarding the major trends in Internet growth and usage.

Statistics 40

Statistics Allocation Mobile Advertising Media 40

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103