Contently

SEPTEMBER 15, 2016

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. — eMarketer (@eMarketer) September 15, 2016. facebook and @google offer similar #ad products.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Webbiquity

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Content Standard

JUNE 19, 2015

But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. Consider the facts: Most consumers today reach for a mobile device over a PC when they want to shop and discover new brands, NinthDecimal reports. Mobile video content marketing is one arena plagued with this discrepancy.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. For content marketers, the takeaway here is clear.

Studies 111

Studies Content Emarketing Internet Marketing 111

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. Most companies already have some sort of social selling set up. Companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers.

Statistics 76

Statistics Social Media Social Marketing Media 76

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech Advisor

DECEMBER 12, 2019

Learn More: 88% Customers Say, Shipping Experience Is An Influential Factor In Building Customer Loyalty, Reports ShipStation. While most customers complete 50% of their holiday shopping by CyberWeek, according to a SalesForce Holiday Shopping Report , Free Shipping Day is a blessing for last-minute shoppers.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Americans now spend an average of 5.5

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Contently

SEPTEMBER 20, 2016

Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. Sports programming in 2014–2015 generated $8.47 He said the NFL is “trying to give these digital companies a taste of the power of NFL programming. The live-streaming experiment.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Instead, most say their content marketing process is “ad hoc, decentralized and driven by internal stakeholder interests.”

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

Contently

OCTOBER 18, 2016

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. Why Salesforce?

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Facebook 60

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. .

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. It also affects how B2B marketers can reach buyers. This is up from 35% in 2011. The Modern B2B Shopper.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Content Standard

SEPTEMBER 14, 2015

A new report shows that more than two-thirds of US Internet users trust businesses more because of positive consumer reviews. Five years ago, 45 percent of consumers said they didn’t pay attention to online reviews at all or didn’t let them influence them, eMarketer reports. Have Reviews, Will Travel.

Emarketing 40

Emarketing User-Generated Content Mobile Marketing Click Rate 40

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. The launch of Facebook Live has been a springboard for the use of video in marketing. Kevin Weil , the head of product at Instagram, said the company pivoted here.

Social Media 49

Social Media Trends Media Broadcasting 49

Contently

APRIL 20, 2016

Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. The rise, and failure, of influencer marketing. Disney’s Super Bowl plug became a precursor to a now-ubiquitous marketing practice: influencer marketing.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

SEPTEMBER 5, 2018

A recent article by eMarketer reported that just under 75% of shopping carts are abandoned , and even more for mobile users. Although it is impossible to have over 200 different payment methods on your website, it is important that you understand your target market and are able to offer payment methods best suited for them.

eCommerce 78

eCommerce Design Conversion Click Rate 78

Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. They focused on the app's technological innovations more than branding and marketing to make the experience more organic and cool than traditional advertising. 2015: Discover and Lenses. 2012: Video arrives.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

FEBRUARY 25, 2016

If it was still a straightforward process, companies like Target wouldn’t see a decline in sales. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. Even the stray kitten I decided to adopt last year wasn’t free. We’re all familiar with the idea of give-to-get.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 The State of Video Report. Get the Report. Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Emarketer ). Marketing Land ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.

Youtube 64

Youtube Statistics B2B Marketing B2B 64