Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. Brands have creative freedom In the olden days, social media was just a community.

B2B Marketing 108

B2B Marketing B2B Enterprise Management Paid Search Agency 108

Content Standard

SEPTEMBER 24, 2015

He chuckled at the fact that he, the exact opposite of a Don Draper, with little fashion sense or ability to create bulleted lists, had wedged himself into the center of the marketing community. Storytelling can be an intimidating process if you don’t understand the craft behind it. Get Into the Ring. Something happens.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

SmartBug Media

APRIL 29, 2021

There are a few web design trends that do just that: Use Video for Storytelling. Although video production may be on the more expensive side of marketing initiatives, it is one of the most powerful tools available to showcase your team, your values, your community involvement, and the passion you put in behind the scenes.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Contently

JUNE 25, 2018

Before you join the party, however, make absolutely sure that your brand hasn’t gotten itself into trouble with the queer community before. In 2015, when the Supreme Court knocked down the Defense of Marriage Act (DOMA), many brands responded to the news by incorporating rainbows into their images and introducing temporary hashtags. .

Brand Identity 163

Brand Identity Branding Paid Search Agency Amazon 163

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

nDash

MARCH 16, 2022

Both my writing and television work have covered an array of topics, with a particular focus on issues affecting marginalised communities. In 2015 he founded and developed a Cloud based platform for the management of mediation, arbitration and other ADR services to enable the growth of that sector. Tony Guise.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While other social media platforms (e.g.: Followers: 9.9k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

EveryoneSocial

MARCH 19, 2020

Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results. In 2015, 3.9 Employee advocacy ultimately leads to more collaboration and workplace community. million U.S. Today that number is at 4.7

Social Media 87

Social Media Activities Media Distribution 87

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping. Get more content like this, plus the very BEST marketing education, totally free.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Hubspot

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration. Source: Digiday.

Brand Identity 101

Brand Identity Branding Planning Paid Search Agency 101

Marketing 261

AUGUST 22, 2018

Within the last 30 minutes, you might have sent an email to a client, responded to a reply on Twitter, made a comment in your user community, and shared a new blog post on LinkedIn. In your mind, this is just maintenance work: Keeping up on correspondence, communicating with customers and prospects.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

SocialPilot

FEBRUARY 9, 2024

Sharing today’s top marketing strategies with a community of 100k and growing. Robert has a knack for creating content with great storytelling. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow her? Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

ConvertKit

JUNE 8, 2020

She made an impression and got invited to the Fantagraphics dinner that evening, where she discovered a community of professional cartoonists – artists who took their work seriously. Because making comics was always about more than making a living: “Even though Fantagraphics was my goal, the community was the point.

Creativity 52

Creativity Communities Cross-Selling Storytelling 52

SnapApp

APRIL 2, 2018

Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall class rosters by the usual May 1st deadline. Data shows that as of 2015, more students prefer to communicate with campuses digitally (via email) than through traditional direct mail. . Storytelling is important.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

The Lead Agency

NOVEMBER 15, 2017

Ryan Adams from The Influencer Economy , ha said that influencers “create a movement around their idea through collaboration, community passion and a shared vision”, and “can change a small idea into a world-changing idea, seemingly overnight”. Develop your brand’s storytelling. Influencer Marketing is primarily about storytelling.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Atomic Reach

JANUARY 3, 2019

Christoph Trappe - Chief Content Engagement Director of Stamats Communications, Inc. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Carla Johnson - Keynote Speaker, Storyteller, and Author. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. As BOC co-founder Mikhail Martin says in an interview in REI’s Co-Op Journal, “We want to bring the community together. In 2015, the REI Foundation made a $1.5 OptOutside.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Convince & Convert

APRIL 7, 2015

are “actively disengaged” ( Gallup, 2015 ). Storytelling secrets. Youtility communication strategy community engagement company communication company culture employee engagement internal communication youtility' Recent statistics illustrate why: Although the percentage of U.S. Organizational reputation.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Need help getting started? Define Your Objectives.

Tips 55

Tips Bundling Storytelling Budget Programs 55

Contently

MARCH 27, 2017

But to build a brand newsroom that can crank out top-performing content, brands have had to compete with traditional storytelling machines to draw in the best creative talent. There’s a freedom to pitch any idea, no matter how ludicrous, and a genuine emphasis on great storytelling over marketing messaging.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

DivvyHQ

SEPTEMBER 14, 2017

We are grateful to our community, our customers and everyone who has supported us over the last seven years.” CMI, a UBM company, is a 2012, 2013, 2014 and 2015 Inc. This peer recognition brings DivvyHQ one step closer to its goal of being the leading content marketing solution in the world. “We said DivvyHQ Co-Founder Brody Dorland.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Content Marketing Institute

MARCH 30, 2018

This trend isn’t new — Rohit points to REI, which took a stand against Black Friday consumerism starting in 2015 — but it’s definitely accelerating. Imagine how they would greet a proposal to take employees out of their day jobs and send them into the community to walk people’s dogs or buy them some ice cream or a tank of gas.

Curation 109

Curation Content Marketing Proposals Dwell 109

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Content is all about storytelling. It’s called “social” media for a reason—get your name out there by engaging with the communities you want to reach. How many views does a video need to be considered viral? Make your content #relatable.

Viral Marketing 123

Viral Marketing Social Media Video Marketing Media 123

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Why I chose it: This podcast gets the honor of being the oldest on the list, published in 2015. Inspiration. Link: [link]. produced podcast!

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It’s a way to reward high-value customers in a feature highly visible to the business community. Moz: MozCon 2015. Start planning how to create video for your company now. We’ll help you get started. How can a good B2B video be characterized? Informative. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

APRIL 16, 2018

We could tell you all about the other, exciting new possibilities feasible in launching an internal content studio—the kind that does much of the brand storytelling work traditionally assigned to creative agencies. The Marriott Creative Agency may be the most widely celebrated example among brand storytelling experts.

Paid Search Agency 43

Paid Search Agency Examples Advertising Agencies Broadcasting 43

Content Standard

SEPTEMBER 21, 2015

Since the start of 2015, the Content Standard has published more than 545 original stories. eBook Summaries: The Future of Brand Storytelling: Today’s Trends and Tomorrow’s Challenges. Content marketing strategy is changing quickly from an unsophisticated blogging strategy to a full-blown brand storytelling experience.

Enterprise Management 40

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 40

Brandpoint

MAY 7, 2019

Being present within this community will help you to stay connected to the subject matter that you’re creating content for — learning the ins and outs of what employees of banks, credit unions and wealth management organizations deal with on a daily basis will help you craft authoritative and genuine content. Source: Mint.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. According to PageFair, there are now 198 million active ad-block users around the world, growing 41 percent year-over-year in 2015. What did?

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. But the reality is that any slowdown among tech’s biggest players would have a cascading effect throughout the entire startup community.

Marketing Attribution 53

Marketing Attribution Marketing Budget Startups Budget Programs 53

Content Standard

JANUARY 9, 2017

This consistency allows the brand to create wider-scope content, like its community stories, and more recently social media experiment campaign, # OneLessStranger. The former focuses on individuals in various communities while the latter branches out to include millions of Airbnb users on social media.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. higher in H1 2015 than the overall average in 2014, at $9.60 of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. higher in H1 2015 than the overall average in 2014, at $9.60 of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. According to PageFair, there are now 198 million active ad-block users around the world, growing 41 percent year-over-year in 2015. What did?

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Marketing Insider Group

JANUARY 7, 2015

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? Storytelling will topple other marketing silos, emerging as the ultimate audience-reaching tactic. Focus on your people and communities. Funny will win the day. ” 11.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100