Brightedge

FEBRUARY 16, 2021

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. In a sense, the interstitial penalty is related to the mobile-first bias as they are even more disruptive on the small screen.

Google 120

Google Brand Identity Branding Banners 120

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 108

B2B Marketing B2B Enterprise Management Paid Search Agency 108

Marketing Insider Group

JUNE 14, 2015

Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Sync online and offline communities. Bridge e-commerce and in-store experiences with mobile. People today don’t shop like they used to. What sets J.

Content 100

Content Mobile Marketing Communities Blogger 100

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

FEBRUARY 26, 2020

During 2015, Brazil’s GDP fell by 3.8 There’s suddenly a rapid, tsunami-size wave of AI adoption by some of Brazil’s largest companies and startups that are even outpacing similar innovation bursts in more mature markets worldwide. Foodtech, mobile services and on-demand economy are on the rise. Both companies are unicorns.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These are stories all about your employees and the unique insights they bring to the market. They have no agenda.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Referral leads.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

RebelMouse

MAY 25, 2018

The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms. Eighty-seven percent of digital marketers now prioritize the mobile experience.

CMS Development 63

CMS Development Mobile Marketing SEO Google 63

Convince & Convert

AUGUST 7, 2015

The company has purposely selected videos with tips that are relevant to city living, offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels. Here, we’re right in the community.”

Fulfillment 131

Fulfillment Display Curation Social Media 131

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. VSCO founders, Joel Flory and Greg Lutze, know a thing or two about focus.

Communities 130

Communities Paid Search Agency Customer Surveys Social Media 130

Litmus

APRIL 1, 2021

Founded by Ray Tomlinson in 1971 , what started as a way to communicate with colleagues who wouldn’t answer their phones evolved into a powerhouse. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This set the stage for email marketing as we know it today. Email has come a long way.

Design 69

Design Trends Mobile Marketing Email Campaigns 69

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. It was interesting to see how the rankings have changed since last time, as well as seeing new influencers entering and driving engagement within the fintech community on social media.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Push Sponsored Content to Ideal Audience.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Hubspot

DECEMBER 3, 2015

Since the publisher’s earliest days online, The New York Times has been well-known for its robust online community. In terms of building a digital community, few publishers have ventured into territory that The New York Times has. Many media companies will install a commenting plug-in--and leave their community strategy at that.

Communities 28

Communities Ad Building Mobile Advertising Advertising Benchmark 28

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

ANNUITAS

AUGUST 20, 2015

More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. It was a lot more than two.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

SmartBug Media

APRIL 29, 2021

Although video production may be on the more expensive side of marketing initiatives, it is one of the most powerful tools available to showcase your team, your values, your community involvement, and the passion you put in behind the scenes. This post was originally published in February 2015, and it has since been updated.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

ATAK Interactive

OCTOBER 1, 2019

Active developer communities offer additional support: ?Since Since Magento is so widely used, forums and online communities provide a great source of extra help. . Open Source (formerly known as Community Edition) is Magento’s free open source platform available for all users to download, install, and enhance.

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. Thought leadership marketing is the art of positioning your company as a leader in its field. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. Whatever audiences want, they want it now.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

DAGMAR Marketing

JULY 24, 2023

Like any other marketing effort, you’ll need to make sure your LSAs are properly optimized. Google will route your back-and-forth communications with providers through an anonymized alias. Message leads are sent via email and through the LSA mobile app. How Do I Get Leads From LSAs? Many factors go into answering this question.

Work Management 52

Work Management Marketing Management Service Ads 52

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce. As content strategy and content marketing become more important, new trends will emerge. Community Content Creation.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Biznology

AUGUST 7, 2019

You look at a demo of one thing, and you immediately start thinking of other ways it can be used: in this case, entertainment and communications immediately came to mind. I was reminded of the first time I put on an AR headset back in 2015. A Global Holography Community. Unmovable.

Allocation 112

Allocation Display Paid Search Agency Training 112

Hubspot

MARCH 22, 2018

Mobile First. billion people on Facebook Messenger , it makes sense to take advantage of chatbots for marketing, customer service, and sales. Mobile Primary, Desktop Secondary. 62% of smartphone users have made an online purchase on their mobile device within the last six months. Ecommerce Trends 2018. Shopping Natively.

eCommerce 101

eCommerce Trends Amazon Mobile Marketing 101

Webbiquity

MAY 3, 2012

Mobile access to the web has surpassed browser usage. In fact, by 2015 more U.S. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. What Can A Mobile Strategy Do For Me? Guest post by University Alliance.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data , too. This article originally appeared on Retail TouchPoints.

Email Marketing 72

Email Marketing Paid Search Agency Webinar Metrics Top of Funnel 72

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

MARCH 24, 2015

While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

EveryoneSocial

MARCH 19, 2020

Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results. In 2015, 3.9 Employee advocacy ultimately leads to more collaboration and workplace community. million U.S. Today that number is at 4.7

Social Media 87

Social Media Activities Media Distribution 87

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. Comparatively, AR games like Pokemon Go are often geared towards community involvement. Turn Ads 360 Degrees.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Outbound Engine

DECEMBER 7, 2018

He has spent the last 25+ years creating a supportive and motivating community. We’re up all day for Marlow the way he’s up working out with his customers,” says Joey Rousseau, a Customer Success Marketing Strategist at OutboundEngine. Marlow’s approach to fitness and his business are a perfect match for our marketing.

Mobile Marketing 40

Mobile Marketing Small Business Marketing Paid Search Agency Communities 40

Unbounce

FEBRUARY 13, 2019

All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile. ” What does AMP mean for marketers? .” record scratch*.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Vidyard, the leading platform for video marketing and video analytics, today announced Vidyard for Sales, a new video selling solution that helps B2B sales teams prospect and sell with video content and use viewer analytics to better understand their buyers and close more deals. No problem.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

ATAK Interactive

OCTOBER 1, 2019

Active developer communities offer additional support: ?Since Since Magento is so widely used, forums and online communities provide a great source of extra help. . Open Source (formerly known as Community Edition) is Magento’s free open source platform available for all users to download, install, and enhance.

eCommerce 68

eCommerce Enterprise Management Marketing Management Paid Search Agency 68