Hubspot

JULY 2, 2014

In fact, according to the 2014 Science of Email Marketing Report , having that first name personalization increases your clickthrough rate from about 5.8% you can said "I think HubSpot would be interested in X, Y, Z.". Higher clickthrough rates aren''t the only benefit of email personalization. to about 7%. to about 15%.

Personalization 28

Personalization Clickthrough Tagging Email Marketing 28

Hubspot

SEPTEMBER 11, 2014

And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8% Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it. to about 7%. 4) Play the Long Game.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

AUGUST 25, 2014

In April 2014 , they cracked down on like-baiting, frequently circulated content, and spammy links. Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Photo posts with the URL in the caption don''t display that information.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

AUGUST 20, 2018

This is the question Always asks in its empowering 2014 #LikeAGirl campaign , which sought to exploit and forever bury the term “.like Proctor & Gamble’s commercial titled “Thank You Mom” aired before the 2014 Sochi Winter Olympics. What does it mean to do something “like a girl”? like a girl”.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". Marketing automation is only for email.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. That's a lot.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

OCTOBER 8, 2014

Email continues to be one of the most important communication channels in 2014, but competition for your readers'' attention is getting tighter every year, especially during the holiday season. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Unique clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

NOVEMBER 22, 2014

But recent data from the 2014 Email Open Rates Report shows something slightly surprising. There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. Have you considered [thought / recommendation] ? 2) You''re sending your emails at the wrong time.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

DECEMBER 30, 2013

A recent HubSpot study found that twice as many marketers say inbound marketing delivers below average cost per lead in contrast to outbound strategies like paid channel advertising and that inbound marketing is estimated to deliver 54% more leads into the marketing funnel than traditional outbound methods. inbound marketing Advertising'

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. What does your boss want to hear more about?

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

AUGUST 29, 2014

— dan barker (@danbarker) August 29, 2014. When they announced the removal of Authorship photos , Google said that there was little effect on clickthrough rates with Authorship photos removed. Many of us are wondering what gives, Google. Why would the search giant do away with Authorship? Why Is Authorship Going Away?

Google 28

Google Clickthrough Distribution SEO 28

Hubspot

JANUARY 14, 2015

In that case, there would either have to be an extremely significant shift in search rankings (which Google hasn''t let on about), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys.

Domain 28

Domain SEO Sample Clickthrough 28

Webbiquity

MARCH 27, 2018

Tweets with images receive 18% more clickthroughs, 89% more Likes, and 150% more retweets than text-only tweets. Video views on Twitter grew 220X from December 2014 to December 2015. Photos see more engagement than videos on Instagram.( Three LinkedIn Marketing Stats. 39% of LinkedIn users pay for monthly premium accounts. and 6–7 p.m.

Stats 243

Stats Twitter Linkedin Planning 243

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Think about your goals for the rest of 2013 and even into 2014. 2) Purchasing Your Tickets.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

MARCH 3, 2014

That’s why marketing automation is such an important topic in 2014. Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. ” When it comes to leads, quality is everything.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

OCTOBER 9, 2015

Here’s a version of the Buzzfeed homepage which was highlighted in August 2014 in TechCrunch : Can you spot the ads? Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. they’re already there.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

AUGUST 13, 2014

Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. This post was a sneak peek at Chad Pollitt’s INBOUND 2014 presentation entitled, “How Content Promotion Changed Our Inbound Marketing Forever.”

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

NOVEMBER 18, 2014

Data from Dan Zarrella shows that links placed earlier in a tweet receive much higher clickthrough rates than links placed at the end of a tweet. Editor''s Note: This post has been updated to reflect the latest social media features and updates as of November 2014. 29) Shorten links for cleaner tweets. introductory Social Media'

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

DECEMBER 10, 2014

2014 is winding down, and you may have extra money left in your marketing budget. An analysis of all of your social media messages of 2014 will reveal which received the most clicks, likes, favorites and shares. worked best for your business in 2014. 20) Optimize your 2014 blog posts for conversion in 2015. Think fast!

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

JANUARY 24, 2013

In fact, according to Microsoft Tag , mobile internet usage is projected to overtake desktop internet usage by 2014. In some cases, these URLs are difficult for search engines to index and result in lower clickthrough rates from search results. The usage of smartphones to access the internet is only growing.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. Amidst dwindling banner ad clickthrough rates in the late 1990s, pop-up ads first seemed like a way to save online advertising and capture the attention of increasingly ad-blind users. The Future of Advertising.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

APRIL 18, 2015

This post originally appeared on HubSpot's Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. So on December 4, 2014, we launched Agency Post on the HubSpot domain. August to November 2014 Organic Search Traffic.

Paid Search Agency 28

Paid Search Agency Google Advertising Agencies Domain 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 3, 2014

As Ginny Soskey, section editor of HubSpot’s marketing blog, notes in her post “ 10 Common Landing Page Myths: Busted ,” the ideal number of fields for a landing page form depends on the goals you’re trying to accomplish. After six months of using HubSpot’s Marketing Platform, customers converted 2.69

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

FEBRUARY 6, 2017

Tweets with images receive 18% more clickthroughs , 89% more Likes, and 150% more retweets. Clickthrough rate is highest on Wednesdays. in 2014; 2.2% Facebook posts with images see 2.3X more engagement than those without images. Ideal tweet length: 100 characters. 16–25 words is the ideal message length for B2B, 21–25 for B2C.

Social Media 28

Social Media Stats Twitter Facebook 28

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. For example, HubSpot's Twitter handle is @HubSpot.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

FEBRUARY 27, 2014

The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago. In 2014, anyway.). HubSpot customers, you can check out the SEO panel in your HubSpot account to see how well you''re optimized for those things.) And that''s why the basic question of "What is SEO?" what is SEO? (In

FAQ 28

FAQ SEO Clickthrough Keywords 28

Hubspot

OCTOBER 22, 2014

INBOUND 2014 was not short on good content. HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership. Matt got this tidbit from The Science of Email 2014 , which also reports on how images and certain words affect clickthrough rate. Learn more here.).

Response Rate 28

Response Rate Email Marketing Clickthrough Click Rate 28

Hubspot

JULY 24, 2014

According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Click on the image below to see an example of a video HubSpot has done with our INBOUND presenter, Martha Stewart.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Hubspot

MAY 26, 2014

Some are wary of investing in Google+ given the 2014 announcement of Google+ creator Vic Gundotra’s departure. 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO From HubSpot. HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once. Want to learn more?

SEO 28

SEO Google Tips Clickthrough 28

Hubspot

MARCH 19, 2015

Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. July 14, 2014. July 18, 2014. That''s right.

Clickthrough 28

Clickthrough Twitter CTR Click Rate 28

Hubspot

APRIL 8, 2014

Having experimented with this over the past several months, I''ve been able to collect data on the clickthrough rates of different title variations for the same blog posts. Variation B: Survey of Europe''s Content Marketers Reveals Surprising Trends for 2014. What a great way to do A/B testing on your blog post titles!).

CTR 28

CTR Statistics Clickthrough Template 28

Hubspot

SEPTEMBER 24, 2019

Learn Facebook Marketing in HubSpot Academy. Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. tend to see the highest clickthrough rates. Tips for News Feed Visibility. Tips for Advertising on Facebook. Choose a call-to-action button.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

JULY 27, 2015

In a 2014 survey , we asked over a thousand professionals whether they preferred HTML-based or text-based emails, and whether they preferred emails that consisted of mostly text or mostly images. HTML emails reduce clickthrough rates. To see if the clickthrough rate (clicks/opened) were affected, we looked to our A/B tests once again.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

SEPTEMBER 8, 2015

This post originally appeared on HubSpot's Agency Post. With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. To read more content like this, subscribe to Agency Post.

Paid Search Agency 28

Paid Search Agency Ads Clickthrough Banner Ads 28

Hubspot

MARCH 30, 2015

Want more views, clickthroughs, shares, and overall engagement on your social media posts? According to the 2014 State of Inbound Marketing , 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. You''re not alone.

Social Media 28

Social Media Top of Funnel Clickthrough Media 28

LEADership

FEBRUARY 6, 2015

I agree with Hubspot in their interesting infographic below that it isn’t enough to just tweet for the sake of tweeting. Here are 12 tips from Hubspot to help us get more conversions on Twitter: 1. The average amount of clicks per tweet with a title was 110 clicks in June 2014. Include shortened links to drive engagement.

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Stats Twitter Conversion Clickthrough 40