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TMI? How to Personalize Your Emails Without Being Creepy

Hubspot

In fact, according to the 2014 Science of Email Marketing Report , having that first name personalization increases your clickthrough rate from about 5.8% In addition to first name personalization, company name personalization can make a big difference in your emails. to about 7%. to about 15%.

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Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites

Hubspot

Well for starters, ESPN's website gets a ton of traffic. In 2014, ESPN.com attracted 22 million daily users , notably more than CNN.com, BuzzFeed, and other high-volume sites. They made one major strategic shift: ESPN redesigned the website to adapt to the person looking at it. Why You'll See More Adaptive Websites.

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Aligning Marketing and Admissions to Drive College Enrollment

Hubspot

In 2014, DePaul University in Chicago started with 300,000 names to generate 20,000 applications to matriculate 2,500 students. But with new digital tools such as personalization, marketing and admissions can engage and influence prospective students already in the funnel. Incorporate Website Personalization.

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14 of the Best College Websites (And Why They're So Awesome)

Hubspot

Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. UMichigan's website got a Webby's nomination for Best Website Redesign in 2014 -- and for good reason. 3) Bucknell University.

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B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. And then HubSpot was the smallest kind of category player. And you can see HubSpot’s valuation today.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. And then HubSpot was the smallest kind of category player. And you can see HubSpot’s valuation today.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. And then HubSpot was the smallest kind of category player. And you can see HubSpot’s valuation today.