Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. 10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. As we said before, it took us at HubSpot awhile to realize this. 10 Stats That Show Display Ad Success. But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

DECEMBER 12, 2013

The stats released this year only go to highlight these trends: 73% of B2B content marketers are producing more content than they did one year ago , with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Modern B2B marketers like numbers.

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. Beyond that, the company cites the fact that, (as of 2014,) “ninety-one percent of all US consumers still [used] email daily.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

MARCH 13, 2014

How SMBs Are Using Twitter in 2014. Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

NuSpark Consulting

JUNE 29, 2015

Here are the stats to prove it. Source: Hubspot, State of Inbound 2014. Hubspot ). Hubspot ). You want to use the money for content marketing, but the corner-office executive claims that content marketing is too expensive. It’s an investment that pays off. Content Marketing Costs Less than Traditional Marketing.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. And they''re curious about how they''re performing -- especially in comparison to their peers.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

Hubspot

JUNE 21, 2012

Wherever mobile marketing stands on your list of priorities, there's no doubt it's here to stay -- and these stats should help you understand just how important it is, and perhaps help you prioritize your efforts. Source: Microsoft Tag ) Tweet This Stat! 2) Mobile internet usage is projected to overtake desktop internet usage by 2014.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. 35% of marketers are sending 3-5 emails per week to their customers ( HubSpot 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Webbiquity

MARCH 27, 2018

Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Eight Instagram Marketing Stats. Three LinkedIn Marketing Stats. Eight Twitter Marketing Stats. Video views on Twitter grew 220X from December 2014 to December 2015.

Stats 243

Stats Twitter Linkedin Planning 243

Hubspot

JANUARY 28, 2014

To help our European readers benchmark themselves against their peers and get some indication on what to focus on in 2014, we dove into some hard data on the state of content marketing. Driving Content Marketing Success in Europe - 2014 from HubSpot All-in-one Marketing Software. Tweet this stat ). Tweet this stat ).

Peer-to-peer 28

Peer-to-peer Marketing Budget Trends Content Marketing 28

Hubspot

FEBRUARY 28, 2015

Do you find it difficult to find social media stats related to your industry? Here’s a snapshot of some of the benchmark data you can expect to find there: The average number of social media posts posted by B2C companies in 2014 was 1,114 -- that''s 22 social media posts per week! Tweet This]. Tweet This]. Social Meda Daily'

Advertising Benchmark 28

Advertising Benchmark Social Media Peer-to-peer Paid Search Agency 28

Hubspot

DECEMBER 18, 2013

But when you put your marketing hat on in 2014, what is it you''ll be working on? Today, we''re excited to announce the 30-Day Blog Challenge, which will run from January 2, 2014 - January 31, 2014. Companies who knock it out of the park will be profiled on the HubSpot blog, which has more than 1.5 Sign me up!

Paid Search Agency 28

Paid Search Agency Companies Blogger Stats 28

Hubspot

MAY 14, 2015

To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Check out how businesses rated the value of content marketing: Key Stats: 71% of businesses are creating more content in 2015 compared to 2014.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

Hubspot

APRIL 9, 2014

— HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) April 8, 2014. Here''s an example of what that could look like -- though you''d need to add several more photos to make it a collage: Here''s a 2014 marketing prediction from @mvolpe : [link] Thoughts? pic.twitter.com/07pfDfra5o.

Twitter 28

Twitter Paid Search Agency Landing Pages Advertising Agencies 28

Hubspot

AUGUST 28, 2014

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: 2014 Hubspot & Linkedin Survey ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). Check out the SlideShare and statistics below to learn more. Social Media.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Outbrain

APRIL 9, 2019

In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5 As is always the case, there will be many studies and stats recapping what worked in 2018 and predicting what will in 2019.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Directive Agency

OCTOBER 25, 2019

Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales. User-generated content is trusted by millennials 50% more than traditional media (Crowdtap via VPDM , 2014). Hubspot covers 26 options here !

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Content Standard

JANUARY 17, 2017

A great example was the public response to Facebook’s decision to purchase WhatsApp back in 2014, and the massive backlash it was met with from app users, after learning that the app would be sharing user data with Facebook for advertising purposes. The study showed that users feel very strongly about the ads they wish to block.

Ads 40

Ads Ad Exchange Marketing Proposals Advertisements 40

Hubspot

SEPTEMBER 22, 2014

The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. The new post-level stats breakdown in HubSpot''s Calls-to-Action App has also been invaluable for understanding the performance of specific CTAs on specific blog posts.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 28

Hubspot

APRIL 29, 2014

Tweet This Stat]. Hello, it''s 2014!" Tweet This Stat] Not a fan of the CEO? Tweet This Stat]. Tweet This Stat]. Tweet This Stat]. Tweet This Stat]. Tweet This Stat]. Tweet This Stat]. It feels like the entire world and their grandmother is on social media. But then I Googled it.

Branding 28

Branding Brand Identity Stats Thought Leadership 28

Hubspot

MAY 29, 2015

This post originally appeared on HubSpot's Agency Post. The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. To read more content like this, subscribe to Agency Post.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Hubspot

JANUARY 1, 2014

It''s 2014. Take a second to think about what you''ve resolved to accomplish in 2014. Take a second to think about what you''ve resolved to accomplish in 2014. As Google Chairman Eric Schmidt outlined in this recent Bloomberg TV video , 2014 is going to be all about mobile. The time has come. 1) Focus on mobile.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

SEPTEMBER 12, 2013

Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created ( Tweet This Stat ). Out of the millions of websites we''ve analyzed through MarketingGrader , 72% received a failing grade of 59 or below ( Tweet This Stat ). A lot has changed in 22 years. Think about it.

Paid Content 28

Paid Content Marketing Websites Thought Leadership Stats 28

Hubspot

MARCH 15, 2016

Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 16, 2015

In October of 2014, online small businesses saw a 29% increase in year-over-year sales for that month alone. These stats support what is currently an 8-year high in small business confidence and optimism. According to, which accounts for tens of thousands of online retailers in the U.S., Increase in Mobile Commerce.

eCommerce 28

eCommerce Trends Small Business Marketing Stats 28

Hubspot

JANUARY 7, 2014

Below, we''ll take a look at how you can use these reports to discover stats related to mobile usage for your website(s) and help you adjust your mobile strategy. Let''s begin! Finding the Mobile Reports. It seems like a no-brainer, in this instance, that we would focus a majority of our mobile optimization efforts on iOS.

Marketing Analytics Tools 28

Marketing Analytics Tools Analytics Google Mobile Marketing 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. HubSpot was clearly onto something.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Hubspot

SEPTEMBER 19, 2019

Deleting 3,000 pages from the HubSpot Blog. Deleted 3,000 pages from the HubSpot Blog. When my team kicked off this project, we already knew there were a ton of older pages on the HubSpot blog that were getting essentially zero traffic -- we just didn't know how many. You know what sounds like a really bad idea?

Hubspot 76

Hubspot Content Click Rate Domain 76

Hubspot

AUGUST 1, 2017

I have a long, interesting relationship with the HubSpot Marketing Blog. You see, our last redesign launched in December 2014. To give you some context, since December 2014: Blog.hubspot.com has more than doubled its monthly traffic, growing from under 2 million monthly views in December 2014 to over 4.5

Hubspot 0

Hubspot Long Tail Marketing Advertising Mediums CTR 0

Hubspot

MAY 4, 2017

An industry survey conducted by Cohn & Wolfe in 2014 stated that the number one behavior people demanded from brands was "to communicate honestly about products and services.". The stats don’t lie. The Rewards. Brands being open and honest with the public is proven to be the most important thing to consumers time and time again.

Advertising Agencies 73

Advertising Agencies PR Paid Search Agency Advertisements 73

Hubspot

APRIL 3, 2014

In 2014, the buzzword game has changed. As captured in the book and movie Moneyball, Oakland A''s GM Billy Beane revolutionized baseball and gained a tremendous competitive edge by eschewing traditional metrics for more complex and intricate stats. Data" is the new "synergy.". Overall, this is a good thing. This is the king of "Doy!"

Landing Pages 28

Landing Pages Paid Search Agency Mobile Marketing User-Generated Content 28

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128