Contently

MARCH 21, 2017

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real estate company that produces it, the site has become so much more. “We ” The multi-platform campaign and six-part documentary series launched in 2014 to promote Budweiser’s status as the official beer of the FIFA World Cup.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Biznology

MARCH 10, 2014

But at the same time, as we run further into 2014, it becomes obvious that mobile is dead and we have to start talking about mobility. For brands, instead of allocating a separate budget to mobile alongside other media channels, it becomes mandatory to be able to take a holistic approach.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Webbiquity

FEBRUARY 2, 2015

Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest. Setting up and growing a business blog is critical to your brand’s long-term success.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

FEBRUARY 16, 2016

billion in 2014. B2B services marketers plan to increase the share allocated to social media from 12% to 25% over that period. ( 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. But they make up 11% of the workforce in B2B services. ( The CMO Survey ). MediaPost ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Content Standard

SEPTEMBER 17, 2019

Coined by Gini Dietrich and first described in her 2014 book, Spin Sucks: Communication and Reputation Management in the Digital Age , PESO was designed to help brands establish authority by giving them a model for prioritizing media so it could be effectively shared for gains and seamless user experiences.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Hubspot

MAY 15, 2017

Let’s say you’re creating a marketing budget and want to decide how to allocate a portion for social media. Generally, people don’t visit Facebook to consume long-form text or stories -- that’s what your blog is for. That makes LinkedIn a good place to re-post and link back to your blog content. However, that's far from ideal.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Hubspot

OCTOBER 2, 2014

In fact, the data from our 2014 State of Inbound report shows European marketers are just as advanced at inbound marketing strategies and tactics as North American marketers. According to the 2014 State of Inbound report , 86% of marketers, in both the North America and Europe, have adopted an inbound marketing strategy.

Allocation 28

Allocation Marketing Budget Inbound Marketing Top of Funnel 28

B2B Marketing Directions

SEPTEMBER 11, 2016

As a result, they are placing greater emphasis on measuring the performance of marketing tactics, channels, and programs, and some marketing leaders are allocating budgets and basing marketing mix decisions on performance measures. Overall, this has been a positive development.

Allocation 40

Allocation Budget Programs Lead Ranking Work Management 40

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. These are the macro-level problems I always look at first when troubleshooting a failing blog.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. It isn’t enough to allocate a digital marketing budget and hope for the best. Targeting and Personalization'

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Contently

APRIL 28, 2016

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. ” John Lewis.

Class 60

Class Paid Search Agency Companies Allocation 60

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 In fact, the venerable New York Times made a splashy launch for its native advertising division in early 2014 and recently it revealed that 20% of digital advertising revenue is attributed to this format. Mobile Video Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Capstone Insights

JANUARY 10, 2018

For example, in its 2014 Halloween show it took up the topic of “ Who’s Your Favorite Serial Killer? Profit allocation. How will losses be allocated? Share allocation if join competitor. The Chris Gethard Show is AMAZING; it’s a comedy talk show that is NOT for everyone (and that’s an understatement). Is it raunchy?

Allocation 40

Allocation Work Management Marketing Management Marketing Automation Services 40

LEADership

AUGUST 19, 2014

In their 2014 Benchmarks, Budgets and Trends report on B2B Content Marketing in North America , I gathered these top ten statistics and findings : 93% of B2B marketers use content marketing. On average, 30% of B2B marketing budgets are allocated to content marketing. Feel free to share and let’s discuss this on my blog.

Lead Generation 40

Lead Generation Marketing Budget Creation Generation Marketing Budget 40

Vidyard

JULY 17, 2015

After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study. With these analytics you can not only consider how best to drive viewers to where you would like them to end up, you can also determine how best to allocate your marketing budget. Where are your videos being watched?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Hubspot

NOVEMBER 8, 2017

Asking someone to book a meeting with you after only reading your blog post, for instance, is a communication mismatch, since the reader probably doesn’t know enough about you to want to have that conversation. That’s just one reason why conversion paths need to diversify beyond the traditional blog post > offer > form path.

Top of Funnel 101

Top of Funnel Sales Management Ad Exchange Advertising Channels 101

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. ” ( MarketingCharts ). e-Strategy Trends ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

LEADership

MARCH 3, 2015

Budget: We have to figure out how to allocate resources and manpower; there is no room to increase our lead generation budget, but we don’t have the results we need. Take a look at this chart below—these are all the obstacles B2B marketers worldwide said were holding back lead generation in 2014. Source: eMarketer. Resist the urge.

Lead Generation 40

Lead Generation Generation Leads Lead 40

accelerate agency

JULY 20, 2020

Neither are we advocating lifting chunks of text from their posts and using them in your own blog. You might have a blog on which you post articles about sports news or recent results. Google started including those featured snippets back in 2014. Moral issues aside, Google would not look kindly upon the duplicate content.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Hubspot

MAY 29, 2014

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile. 10 Tweetable Takeaways.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

DECEMBER 12, 2013

If this all sounds a little unfamiliar to you, here''s one of the best resources you can use to get up to speed on optimizing your content for modern-day SEO: " Blog SEO for the Modern Marketer." There was a time when using many-a-keyword in your blog posts and landing pages was a big plus. it''s time to allocate some.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

Mass Analytics

AUGUST 23, 2022

This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. Nielsen , 2014). . Optimization : At this step, the analyst defines the optimal way to allocate the budget, based on the modeling results. Optimization and Simulation.

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

Webbiquity

JULY 21, 2015

Though half of B2B buyers are comfortable using smartphones for business buying, and 40% of purchases are directly influenced by smartphones, only 3% of digital marketing is allocated to mobile. There were 191 billion emails sent every day on average in 2014. V3B Blog ). In 2014, U.S. 8 Email Marketing Stats and Facts.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Hubspot

MARCH 30, 2020

A few years after my trip abroad, WhatsApp became even more well known when it was acquired by Facebook in 2014. Back in 2014, Hellmann's, a U.S.-based Check out this blog post that compares WhatsApp, Snapchat, and Kik. Since then, WhatsApp's evolved from an SMS tool to a full platform of features. Hellmann's: "WhatsCook".

Paid Search Agency 100

Paid Search Agency Brand Identity Branding Planning 100

Hubspot

MAY 3, 2018

This observed decline in organic Facebook reach began in 2014, when Brian Boland, Facebook's VP of Advertising Technology (at the time), said Facebook is simply managing more ad content than it used to, and News Feed space is thus more competitive among marketers. And that fraction got significantly smaller in 2014.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Webbiquity

DECEMBER 9, 2013

As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. Visit this blog for the latest best-of content marketing compilations. Is there any question content marketing has taken off?

Allocation 100

Allocation Marketing Budget Creation Content Marketing Planning 100

ConvertKit

JULY 22, 2020

In fact, many ebooks you'll find online are just compilations of blog content and social media posts the author has already shared, only expanded to include more detail. THINX , founded in 2014, sells a unique design for period-proof underwear that allows their customers to pick a style depending on their level of flow.

eCommerce 108

eCommerce Product Demand Amazon 108

Webbiquity

FEBRUARY 9, 2016

marketers increased their spending on mobile advertising by 50% in 2015 over the previous year, and the share of budget dollars allocated to mobile marketing is projected to triple in the next three years. V3 Broadsuite Blog ). marketers increased their spending on mobile advertising by 50% over 2014 to $28.72 Email Monday ).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hinge Marketing

FEBRUARY 24, 2014

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. So what were those 13 tactics? Articles on your website. eNewsletters.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Marketing Graham

SEPTEMBER 13, 2019

Spend reached its peak in 2016 (12.1%) from an earlier figure in 2014 of 10.2%, but 10.5% I recommend that 10% of your budget should be allocated to experimentation. Get my latest blog posts, reports and videos delivered straight to your Inbox, just 8 times a year. seems to be the new average. It’s free but not cheap.

Budget Programs 40

Budget Programs Spending Allocation Marketing Budget Creation 40

Valasys

SEPTEMBER 27, 2018

A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). 59% B2B industry professionals list lack of budget and the 39% list an inability to reach the right people at the right time as their biggest obstacles ( CMO , 2014). B2B PR Sense Blog ). Content Marketing. Infusionsoft ). Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Kapost

JULY 29, 2016

It’s not easy to know where and how to allocate funds to craft an effective content strategy. In 2014, only 6% of B2B marketers rated their organization as optimized, and reported tying their content marketing objectives to specific business goals like customer acquisition, retention and revenue growth.”

Tactics 48

Tactics Effectiveness Marketing & Strategy Allocation 48

Huptech Web

JULY 7, 2022

A smart-budget allocation and investment on astute tools are enough to get you sales, required R.O.I.s, Features: Seamless WordPress integration Open source development platform Extensive theme options Smooth integration with your marketing tools Built-in blogging feature Related blog: Shopify vs WordPress — what should you choose?

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Hubspot

NOVEMBER 7, 2016

In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon. That’s a blog for a different day (and, probably, a different website). When Starbucks introduced the “Order & Pay” feature of its app in 2014, it saw adoption rates between 4-10% in stores. 3) In-N-Out.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Outbound Engine

DECEMBER 14, 2018

While pictures are important, mix things up by including links to blogs, videos, infographics and more. With Hootsuite, you can manually choose post times or use the auto-scheduling feature to allocate optimal times based on your audience. Last Updated: 12/17/2018, Originally Published: 11/13/2014. Vary your types of content.

Social Media 60

Social Media Automation Media Allocation 60

Contently

DECEMBER 5, 2019

To capitalize on that opportunity, finserv companies allocated an average of $23.3 On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. But brands that rely on churning out generic blog posts are failing to give people what they want: visual content.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167