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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.

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Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27 billion RMB and mobile ads accounted for 60.29 Meanwhile, the market for Internet advertising was 290.27 percent in 2015.

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How 3 UK Brands Reached Their Audiences With Great Content

Contently

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Little and her team pay particular attention to mobile responsiveness, content length, and the visual appeal of all pieces produced.

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Mobile is dead: start thinking mobility now…

Biznology

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. Mobility is very much at the heart of culture right now.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. billion in 2014. MediaPost ).

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

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Use Video Marketing Analytics to Learn about Your Videos and Viewers

Vidyard

Are they watching from mobile devices? After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study. Through certain paid advertisements? Then optimize your content for on-the-go consumption (like creating shorter videos that load quickly, for example.)