KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers. 57% of advertisers budgets for Facebook are being allocated for mobile usage.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

FEBRUARY 16, 2016

eMarketer ). billion in 2014. B2B services marketers plan to increase the share allocated to social media from 12% to 25% over that period. ( 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. B2B product marketing budgets are expected to increase on average 3.1% MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. For the 2014 World Cup, Coca-Cola hosted a virtual reality event that gave users the opportunity to play for the home team.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

LEADership

MARCH 3, 2015

Budget: We have to figure out how to allocate resources and manpower; there is no room to increase our lead generation budget, but we don’t have the results we need. Take a look at this chart below—these are all the obstacles B2B marketers worldwide said were holding back lead generation in 2014. Source: eMarketer.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

SEPTEMBER 27, 2018

A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). 59% B2B industry professionals list lack of budget and the 39% list an inability to reach the right people at the right time as their biggest obstacles ( CMO , 2014). B2B PR Sense Blog ). Content Marketing. Infusionsoft ). Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49