Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. If you don’t have a retargeting budget, let’s take a moment to define retargeting, and explain why you might incorporate retargeting into your marketing mix.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Here’s what the right video marketing technology should be telling you: Who watched your video? Sound impressive?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Mass Analytics

AUGUST 23, 2022

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget. This blog is the first of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. Nielsen , 2014). . Conclusion. Model-based business measures.

Marketing Mix 52

Marketing Mix Marketing Budget Creation Marketing Budget Lead Ranking 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Contently

DECEMBER 5, 2019

Financial services content is also incredibly complicated. To capitalize on that opportunity, finserv companies allocated an average of $23.3 million for their content marketing budgets in 2019, per Contently research. To capitalize on that opportunity, finserv companies allocated an average of $23.3 Key Findings.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

Webbiquity

JULY 21, 2015

Integrating social media with email can increase reach and impact, but prioritize email strategy. Email accounts for 18% of digital marketing budgets on average,and 61% of marketers plan to increase spending on email this year. • Mobile is untapped opportunity. 8 Email Marketing Stats and Facts. V3B Blog ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. Branding Best Practice: Own Your Rebrand. 1) Southwest Airlines.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hinge Marketing

FEBRUARY 24, 2014

Content marketing is powerful. Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Webbiquity

DECEMBER 9, 2013

As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. Visit this blog for the latest best-of content marketing compilations. And comments, social shares, etc.

Allocation 100

Allocation Marketing Budget Creation Content Marketing Planning 100

Marketing Graham

SEPTEMBER 13, 2019

Gartner recently released their CMO Spend Survey 2019-2020 , and it showed the average marketing spend in North America and the UK was 10.5% I find marketing budget benchmarking really useful – especially when I’m pleading with the CEO for more money. However, every marketing manager should be able to calculate ROI.

Budget Programs 40

Budget Programs Spending Allocation Marketing Budget Creation 40

B2B Digital Marketer

AUGUST 25, 2020

In 2014, she founded two companies, Execuity and Whisky Chicks. Through Whisky Chicks she has raised over $150,000 for charity and is currently on the local board for NAWBO, WIFS (Women in Financial Services) and St. 01:47 – Linda’s background in B2B Digital Marketing. George’s Scholar Institute.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

seo.co

MAY 16, 2021

Get these 6 Fundamental SEO software applications. The first thing you need to do is set yourself up with the right SEO software applications. From there, you can use strategies to identify why you’re not getting clicks. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Hubspot

JUNE 17, 2014

According to a recent eMarketer report , content marketers are not only saying sayonara to the fight for budget -- they''re actually getting more budget to produce more and better results. 71% of marketers are getting an increased content marketing budget. And unfortunately. 31% need to improve quality.

Budget Programs 28

Budget Programs Marketing Budget Marketing Budget Creation Spending 28

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Social media networks and blogs consume nearly 25% of people’s time online.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". Lack of budget (43%) and buy-in (38%). Inability to measure content marketing effectiveness (42%). Producing Content That Engages.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. of their budgets to social media.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100