Crimson Marketing

OCTOBER 9, 2013

Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Forbes ). Corporate Marketing Other Interesting Topics'

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Content Marketing Institute

DECEMBER 12, 2017

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Crimson Marketing

OCTOBER 8, 2013

Social promotion has been on the rise since 2012. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. Google+ and Slideshare Will Become Essential for B2B Content Marketers. Forbes ). Corporate Marketing'

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. Sharing promotes conversations, information gathering and lifts purchase likelihood after a branded video is shared. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. billion downloads.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

APRIL 12, 2018

The #Warbyhometryon marketing campaign succeeded by encouraging customers to promote something they were already doing -- taking photos and videos of themselves trying on eyeglasses -- on social media, a platform Warby knew could reach their millennial audience. No one can guarantee that a video will go viral. Dollar Shave Club.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Biznology

NOVEMBER 4, 2015

An app he developed called Yo briefly became a viral phenomenon in 2014. We have an entrepreneurial culture that gives people responsibility to create something they’ve built and own,” said Stacey Ferreira, who started a YouTube-focused ad agency after selling her Branson-funded venture in 2013. “My They are the children of the cloud.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Twitter’s Lead Generation Cards enable you to include an image along with a download button on your promoted tweet.

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Paid Content PPC Twitter Linkedin 100

Hubspot

NOVEMBER 11, 2015

7 Examples of Promotional Videos That Make You Want to Buy. has been named as the number one viral marketing campaign of all time [by Ad Age].". And unlike traditional product videos, Design Disruptors never actually promotes the product. 1) Blendtec: Will it Blend? Six days later, we had six million views on YouTube.

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Marketing Budget Promotion Video Marketing Buy 28

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Facebook has a variety of options for targeting audiences, type of destination, update, or promotion. Define Social Media Goals. Greater Budgets Mean Greater Scrutiny.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Content Standard

MARCH 16, 2015

For instance, native ads could include promoted tweets or suggested Facebook posts; it could also take the form of a 1,500-word piece on Netflix’s Orange Is the New Black for the New York Times. Brand investment in native ads is expected to triple between 2013 and 2015, as Skyword previously reported. Like this story?

Advertisements 40

Advertisements Advertising Brand Identity Branding 40

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Consider UN Women’s “ Auto-Complete Truth ” campaign from 2013. 3) Offer a unique perspective.

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). How to promote tickets on Facebook and make people buy them? You can promote the ticket sales as well, and it is a pretty simple step-by-step process.

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Webinar Metrics Paid Content FAQ Social Media 52

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. And we’ve all taken a Buzzfeed quiz (or fifty), right? Second, your data capture is multiplied.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Biznology

JANUARY 29, 2013

Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” 5 Social Media Predictions for 2013 (blogs.constantcontact.com). “Tweet seats” promoted at PPAC (foxprovidence.com).

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. Brand: Thai Health Promotion Foundation. But the Thai Health Promotion Foundation decided to take a different approach. 7) Smoking Kid.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

SEPTEMBER 26, 2016

Adobe took notice, and decided to pay homage to the late painter in a series of tutorial videos promoting their new Adobe Photoshop Sketch for the iPad Pro. Although Microsoft's Internet Explorer is no more , this 2013 spot for the web browser earned viral recognition and a Webby Award nomination. 7) Microsoft. 10) Target.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hubspot

NOVEMBER 14, 2016

In 2013, Content Marketing Institute founder Joe Pulizzi had committed to publishing another book, Epic Content Marketing , but he struggled to find time to write it. Promotions through various social channels. Some of his content went viral on Medium, generating a massive surge in traffic back to his site. LinkedIn Pulse posts.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Their books are being published by Voyager Media Books, June 2013. you are willing to become a one-person marketing and promotion maniac.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Hubspot

MARCH 12, 2014

Mashable Brought Viral to Life. I thought 2013 was the year of the selfie, but scanning my Twitter feed this past week confirmed that iPhone self portraits made a comeback this year at SXSW thanks to the Mashable House. Sounds like Uber also got the memo that SXSW is the party of the year. Airbnb Stole the Show. No shame in that game.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Hubspot

SEPTEMBER 10, 2014

Over the next two years, they expanded their blog content to cover topics like Airbnb rates versus hotels , the lives of can collectors , and what happens to stolen bicycles -- and they were such viral hits that Dhar decided to "double down" on producing great content. If I think it could, I know to tighten up the argument."

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. ROGETECH Organic Traffic Growth for 2013. It all started with a campaign the company ran to promote U.S. Where would they go?

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. The Kale Campaign. No, not the vegetable.

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PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 1) Will Ferrell''s Anchorman 2 Promotion. What made this campaign remarkable?

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. Update : It’s almost 2016! Hope it helps.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

BuzzSumo

FEBRUARY 21, 2017

A strong focus on amplification and promotion. I didn’t include short posts to promote webinars but I did include video posts and book chapters, which are published as separate posts. We can see that older content in 2013 and 2014 has gained many more links. For example, in 2013 just 14 posts drove 44,839 shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. 5) “Carrie” Remake Prank Viral Video. 1) Chipotle’s “The Scarecrow ”.

Campaigns 48

Campaigns Planning B2B Thought Leadership Multi-Channel 48

seo.co

DECEMBER 8, 2021

Around 2013, the rise of organic content marketing further complicated matters. Yes, video content has a tendency to go viral. In the world of social media and viral content, a week-old story might as well be six months old. While, yes, social media can help content go viral, it does NOT provide any link juice in return.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Webbiquity

DECEMBER 12, 2013

How to Create Viral Worthy Content Every Time by Assist Social Media. Josh Smith identifies what he terms the biggest myth in content marketing—”if you post it, they will come”—and explains how to promote yourself and build an audience to draw traffic from a well diversified collection of sources.

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Copywriting Tips Content Marketing Content 100

Hubspot

FEBRUARY 10, 2014

Neetzan Zimmerman is a genius at creating viral content. For another, while he''s a master at creating content that spreads like wildfire on social networks, he never goes on Facebook or Twitter to promote his own stuff directly. "I I never self-promote," he says. "I Of the 10 biggest stories on Gawker in 2013, nine were his.

Viral Marketing 28

Viral Marketing Tips Content Social Networks 28

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. If I can get a recognizable brand name to champion my article, I’m halfway to viral. Promote to specific influencers. What did it find? Was it urgency, testimonials , color?

Top of Funnel 105

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 105

Marketing Insider Group

JANUARY 21, 2014

In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. I recently asked my own social media followers “what was the best content of 2013?” It is not about “going viral.” So how do you communicate to your potential customers?

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Contently

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. As a spokesperson, he seems to—almost creepily—love Wild Turkey in a way other people paid to promote brands simply can’t match. But damn it if McConaughey doesn’t sell the brand.

Brand Identity 60

Brand Identity Branding Best Practices Content 60

Contently

MAY 25, 2016

Additionally—this is particularly important—most of the stories on Wattpad are serialized, which promotes binging and lets fans, who can comment and reach out to the author directly, almost become part of the storytelling process. Take Anna Todd, for instance. It’s crucial that the influencers and brands have a natural fit.

Paid Search Agency 78

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 78

Hubspot

MAY 23, 2014

In 2013, they launched the humorous Twitter hashtag #tweetfromtheseat to take advantage of the staggering number of people who use social media in the bathroom (40% of young adults, according to Time – and those are just the ones who admit to it!) — The White House (@WhiteHouse) November 15, 2013. Why It Worked.

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Twitter Rules Brand Identity Branding 28