Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Biznology

JANUARY 26, 2015

Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. That’s right, the phone manufacturer’s Tweet was sent via iPhone. Display Posting Discipline.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Have you ever wondered, “who started using hashtags for social media?”

Case Studies 105

Case Studies Case Study Twitter Studies 105

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals. Look Before You Leap.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. After the event, the buzz continued with countless press mentions and earned media. Social Media. Getting Started: Investing Media Budget Around Tentpole Events.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Delivra

FEBRUARY 26, 2021

In December 2020, a car salesman named Durell Smylie, who goes by Relly B on social media, recorded himself comically stepping out of the trunk of an SUV. It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Appreciation. What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Valasys

APRIL 13, 2021

Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever. The organization found in 2013 headquartered in Foster City, California. The post Folloze Partners with Account Engagement Platform 6sense appeared first on Valasys Media. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. respectively) but are considered “social media” players by the industry. last year.”.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. Actually, the Oreo post was 2 years in the making!

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Crimson Marketing

JANUARY 16, 2014

A viral video is every company’s ultimate fantasy. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” Social media is your best friend when it comes to making “it easy for users to find and share” your content. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Content Standard

SEPTEMBER 10, 2021

This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences. One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Martech Advisor

MARCH 6, 2020

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” Listen Now . The RSS feed is: [link].

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Digilant

JANUARY 22, 2019

Advertising and Shopping Behavior Stats for Digital Media Buyers. . Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1. But how do you make the most of it?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Convince & Convert

APRIL 11, 2014

It was that viral. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son. In December 2013, Bob and Jerry were finally reunited.

Skype 143

Skype Viral Marketing Social Media Facebook 143

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Crimson Marketing

OCTOBER 9, 2013

Social media posts. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. .” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

KEO Marketing

AUGUST 7, 2017

This year, KEO Marketing won honors for creating the new website for international load banking company ComRent, as well as for their viral targeted LinkedIn Outreach program campaigns. From 2013 to 2016, Phoenix Business Journal named KEO Marketing one of the top 10 Social Media and Top Web Design Firms.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

KoMarketing Associates

JUNE 12, 2018

Paid Media is Evolving – Fast. Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.”

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The book is a good introduction to the role of social media marketing and PR. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Standard

MAY 12, 2015

Social media is a powerful tool. While it feels as though social media has existed forever, these channels are relatively new; in fact, sites like Twitter haven’t even been around for a decade. The exposure these messages can receive makes having a measured, safe social media strategy of the utmost importance.

Social Media 40

Social Media Media Opinions Twitter 40

Crimson Marketing

OCTOBER 8, 2013

Social media posts. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog. .” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. PowerPoint presentations. Standard videos.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. To gain 100 new LinkedIn followers?

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

SnapApp

FEBRUARY 22, 2017

The viral news site’s Animals March Madness Bracket is one of the cuter examples I came across. The Worst Places to Buy Clothes was this sports media brand’s creative spin on March Madness, with a decidedly hilarious result. This media site created a bracket out of popular ‘90s cartoon characters. Talk about “alternative.”

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. and have leveraged Hollywood connections and social media influencers. No one can guarantee that a video will go viral. What is direct-to-consumer marketing? Dollar Shave Club.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Biznology

NOVEMBER 4, 2015

An app he developed called Yo briefly became a viral phenomenon in 2014. brought them together at a CIO conference earlier this month to offer insights into the impact that the Internet, cloud computing, and social media have had on the next generation of American workers. Cisco Systems Inc.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Content Standard

OCTOBER 8, 2016

A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. In 2013, an unexpected blackout during the Super Bowl brought the year’s biggest sporting event to a sudden halt. Enter Oreo, which saw an opportunity and quickly took advantage on social media.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Hubspot

JUNE 4, 2013

internet users, leaping past Twitter, eMarketer reports , drawing on a survey from Burst Media. How could this not go viral? We’ll see. 2) Google+ Surging. Google+ is now the second most popular social network among U.S. Women remain more active users of social sites than men. 3) Xanga Death Watch. 5) Burger King Marketing Win.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Media Contact: Brad Hem.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. billion mobile internet users and 3 billion social media users.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Content Standard

MARCH 16, 2015

” MediaRadar found technology brands are leading the pack when it comes to running native ads, followed by media and entertainment. But while technology, media, and entertainment categories lead the way in the overall number of native ads, other categories actually boast higher adoption rates. Like this story?

Advertisements 40

Advertisements Advertising Brand Identity Branding 40