KoMarketing Associates

APRIL 18, 2013

It was my first time at an ad:tech conference and I was fortunate to be able to both enjoy the show and speak on a social media panel. The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Amand, VP of Marketing, Crimson Hexagon. Session Takeaways.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Standard

MAY 20, 2015

My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. The Evolved Corporate Structure. Big publishers like Time Inc.,

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Search Engine Watch. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Ad Industry Metrics.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

MARCH 29, 2018

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Keyword Stuffing.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Hubspot

JUNE 11, 2013

Let’s talk about what''s going on in marketing: 1) The One Question CMOs Should Be Asking. Apparently, by 2017, CMOs will be spending more on tech than CIOs, marketers should keep in mind that the two roles are complementary rather than rivals. 2) Free Twitter Ads for Small Biz! 4) A Manifesto for Marketers. In the world.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Gartner Twitter 28

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Local SEO vs. National SEO. +

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

DECEMBER 13, 2012

including search marketers ! And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. Ask yourself, "When does my audience search?" You guessed it. What Is PPC?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Adwords Search Campaign Structure. Below is an example of a PPC account structure and its content. Structure the campaign based on your goals.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Adwords Search Campaign Structure. Below is an example of a PPC account structure and its content. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Adwords Search Campaign Structure. Below is an example of a PPC account structure and its content. Structure the campaign based on your goals.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Sprout Social

OCTOBER 1, 2018

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. Check out our social media image sizes guide for help.

Paid Content 111

Paid Content Social Media Video Marketing Mobile Advertising 111

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

DECEMBER 30, 2013

” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Which sources sent the most traffic to your site last month? Which content seemed to make visitors stick—and which pages drove them away? Which converted at the highest rate?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

NuSpark Consulting

JANUARY 3, 2015

As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Hubspot

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. Introduce a new product or service to the market.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

seo.co

FEBRUARY 8, 2023

There is a common misconception that to rank highly in search engines you have to build lots of backlinks. Ranking without building backlinks is akin to trying to get backlinks without quality content. Google sees this as a positive sign of content quality and content relevance. It’s possible, but not likely.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

DAGMAR Marketing

DECEMBER 30, 2019

That’s one of the main reasons a law firm’s marketing often suffers. This is why you’ve probably seen cute and inspirational advertisements and video about how easy it is to get your website online with Wix and you don’t see anything like that for WordPress. Attorneys and law firm staff are busy people.

Paid Content 52

Paid Content Marketing Websites Work Management Marketing Management 52

LeadSquared

NOVEMBER 11, 2013

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. So, is Google the only source of keyword searches? Note that “CPC” paid search data is not affected.”

Keywords 52

Keywords Search Marketing Google Adwords 52

Hubspot

OCTOBER 10, 2018

And not only is it used in museums, it’s part of your favorite social media apps too. As we stated above, augmented reality (AR) is an enhanced or altered form of reality where superimposed content gets added to users' real-world views. Source: Cuseum. Sound far-fetched? In fact, the technology is already in use. Pokemon Go?

Trigger Marketing 99

Trigger Marketing Ad Exchange Display Paid Search Agency 99

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Content Standard

SEPTEMBER 27, 2017

If you’ve been on Snapchat, you know that the platform can be complicated, but you can appreciate that content on Snapchat feels authentic, personal, and natural. With highly engaging content, Snapchat marketing poses a good opportunity for brands to connect with their target audience in a new way. Accounts and Stories.

Paid Content 89

Paid Content Paid Search Agency Advertising Agencies Work Management 89

Optinmonster

JULY 10, 2020

One of the most common questions we get from business owners and marketers just like you is, “How does OptinMonster work? By the end of this post, you’ll know exactly how OptinMonster will get you more traffic, more leads, and more sales. Content Locker. Shutterstock. Among others. Fullscreen Welcome Mat.

Case Studies 88

Case Studies Case Study Work Management Studies 88

Hinge Marketing

SEPTEMBER 6, 2013

Top Professional Services Marketing Content from August 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. How Do You Measure Content Marketing? Infographic].

Social Networks 48

Social Networks PPC Marketo Click Rate 48

Hubspot

OCTOBER 1, 2015

But in the marketing world, they’re like the Grimms' fairy tales. We’re going to regale you with true tales of marketing triumph. Others are displays of true grit. And in those instances, he assumed the billboard company would prefer to sell the ad space to someone for a lesser amount than let it sit vacant and worthless.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. But if you’re in ecommerce, that’s a different story. There’s just too much at stake not to.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28