ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4%

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

FEBRUARY 3, 2014

Debbie’s initial challenge as she explained in her presentation at Lead Gen Summit 2013 in San Francisco was to realign Service and Sales after the program’s high rejection rate ultimately created a distrust between the two departments. B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study].

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Leads 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Case studies (65%). – Webinars (63%). – White papers and research reports (59%). 22 Content Marketing Facts and Statistics. TopRank ). TopRank ). – Videos (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. We have partnered with companies such as Moz , Buffer , Wordstream , Agorapulse , Uberflip , Canva and many more to run joint webinars which appeal to our joint audiences. A bit of history. No one knows more than everyone.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Zoominfo

APRIL 16, 2018

He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. We’ve got mad eBooks, videos, case studies, execution tools, webinars, podcasts, and more… all free to help you make your number. Keenan is a PSIA Certified Level 2 ski instructor.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Webbiquity

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Earnest Agency ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brightedge

MAY 16, 2021

You may be surprised by the findings in BrightEdge Research's latest channel share report. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. Chris Abraham goes through a real case study for Mizuno Running.

Blogger 80

Blogger Outreach PR Public Relations 80

Content Standard

APRIL 12, 2019

But as Netflix and its technology have gotten smarter, so has their content creation strategy. Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Decisions, Decisions, and Data-Driven Content Marketing. Turning Data Into Dollars.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint!

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

SnapApp

FEBRUARY 5, 2014

The seamless integration between the two platforms and our joint customer successes are some of the reasons we were chosen; SnapApp was also one of the Top 5 AppCloud Partners of the Year in 2013. We hope to highlight some of their success through webinars and case studies.

Eloqua 48

Eloqua Advertising Agencies Case Study Case Studies 48

SugarCRM

DECEMBER 11, 2013

Webinar Campaigns. On-Demand Webinars. Case Studies. Email Marketing. Coffee at Midnight, Emails at Noon. December 12, 2013 by Samantha Stallard. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

FEBRUARY 14, 2024

Social proof or case studies. Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. She says you can then write a sales email to a segment of the most disengaged people on your list or one-time buyers who have gone cold completely. 11.30% click rate.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

B2B Marketing Directions

JANUARY 23, 2016

Timely Response Over the past decade, several research studies have examined the impact of lead response time on various aspects of lead generation success. One of the earliest was a 2007 study conducted by InsideSales.com and Dr. James Oldroyd. It's also important, however, to understand what this research is not saying.

Sales Qualified Leads 40

Sales Qualified Leads Cost Practices Leads 40

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Strategic-IC

FEBRUARY 20, 2018

LinkedIn recommends InMail mainly for lead generation, and more specifically for the promotion of webinars, ebooks and other content. A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Lead Generation. Read below.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

LeadSquared

MAY 20, 2015

In which case, it would go viral. Well, I barely belong to the generation of framed telegrams, but I do remember going to the library to research my 8 th standard History project. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

DECEMBER 10, 2015

Publishers know that ad revenues are on the decline, and they’re experimenting with new monetization channels like sponsored content, webinars, and courses. Let’s get started with a case study. What’s interesting about this situation is that Refinery29 closed the doors on its ecommerce business in 2013. The reason?

eCommerce 28

eCommerce Business Multi-Channel Top of Funnel 28

BuzzSumo

FEBRUARY 21, 2017

In my view is there is no ideal frequency as it depends upon your site, audience and objectives. However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. The ‘Less is More’ Content Strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. In the case of Fit Marketing’s quiz, “ Which marketing superhero are you? ,” over 60% of the people who completed it shared it with their networks. An assessment like “How Does Your Marketing Strategy Stack Up?”

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Research before you invest, and the returns will surely be better. Capture email ids. Never forget the 3Cs. Capture data.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

APRIL 6, 2015

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. I''ll cover nine more in Thursday''s CRO hacks webinar.). You might find they pay off in a big way.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Hubspot

FEBRUARY 18, 2013

Because without inbound marketing strategies in place, there can be no effective use of native advertising. That's a fairly strong statement, but follow along as we make our case. ebooks, webinars, whitepapers, etc.). Is your inbound marketing content strategy up to snuff? and a waving flag in the other.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Blogging Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 9, 2013

Leading by example, most platforms highlight who is the best fit for their platform with featured stories and case studies. For those organizations using Salesforce as their CRM, they easily integrate to keep all your contacts in one place while adopting StayClassy into your online fundraising strategy. payment processing fee.

Peer-to-peer 28

Peer-to-peer Enterprise Management Budget Programs Work Management 28

Optinmonster

NOVEMBER 27, 2023

The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one. The post also links to their Ultimate Email Subject Line Swipe File. This lead magnet includes over 600 of their best subject lines from 2013-2020.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Contently

APRIL 20, 2017

Contently’s mission is still the same as when I joined in 2013. Stage I: The plucky startup days (2013-2014). We built an audience, but as we raised a $9 million round and grew rapidly, our content marketing goal was destined to change. We published “big rock” e-books and webinars that generated leads.

Top of Funnel 167

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 167

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Define Your Target Audience. Create Your Content Strategy.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

The Point

JANUARY 17, 2013

Host one Webinar per month. Webinars can be an important part of the demand generation mix, and Sales loves them because they’re viewed as generating more “qualified” leads. But Webinars can be overvalued. Think about ebooks, videos, solution briefs, case studies, or surveys. For one, they’re a lot of work.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

SalesIntel

OCTOBER 26, 2022

Structure and strategy play an integral role in SaaS lead generation. For example, a customer at the awareness stage may benefit from blog posts or case studies regarding relevant challenges to their business. While this strategy may improve your retention rate, it often comes at the cost of customer satisfaction. .

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

markempa

APRIL 21, 2014

Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. Bob Birge, Director of Marketing, Blue Pillar, put webinar host and MECLABS Director of Editorial Content Daniel Burstein on the spot. At the close of the 30-minute webinar, Bob shared his top takeaways: Connect where others neglect.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. In addition to conferences, other virtual event types include: Webinars. With a larger audience and longer time length, the options for creativity are endless. Social Media Strategies Summit.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52