Biznology

JULY 26, 2016

Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Brafton.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. Here are some best practices: Follow the Rules. How to Run a Contest on Twitter. June 26, 2012.

Social Media 101

Social Media Media Rules Guidelines 101

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Jeff’s Social Media Blog. Jeff’s Twitter. ’ That is a gated landing page with a form so that they can give you their information.” —@jeffreylcohen. “I

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Improving a Decline in Organic Reach.

Social Media 94

Social Media Media Business Social Networks 94

Content Standard

NOVEMBER 21, 2014

Although Instagram’s user base is smaller than those of several larger social networks—including its parent platform, Facebook—this photo-centric social platform has generated enormous engagement rates, making it one of the major players in social marketing. social networking accounts across various platforms.

Social Media 40

Social Media Trends Media Marketing & Strategy 40

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Which makes it practically impossible to measure. [It This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. What is Dark Social? Dark Funnel and Dark Social - are the same thing, right? Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. They have clear objectives and practices. she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Are your efforts on LinkedIn and Twitter paying off?” Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. They have clear objectives and practices. she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet. So marketers realize “Okay the platform doesn’t have it figured out: Facebook is still testing things, Twitter is based on mobile so they’ve got it down, Pinterest has got a new app out for iPad.”

Social Networks 48

Social Networks Social Media Conference Curation 48

Adobe Experience Cloud Blog

AUGUST 21, 2013

Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. Social networks give businesses a place to be innovative. Social Media'

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. to online publications dedicated to the practice like BtoB Online can testify. B2B Marketers Need to Get on Board with Social Media… NOW!

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Metadata

JULY 31, 2019

For instance, if you’re looking to attract clients to a high end cosmetic dentistry practice, you can exclude those looking for an “affordable dentist.”. . Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. You can also include negative keywords.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Always pay attention to assets that have the highest download counts, and to the Facebook or Twitter conversations that have the most interactions. Check out our Social Media Tactical Plan !

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

JULY 25, 2012

Second, the typical image of a busy executive doesn’t include them spending time on social networks, much less using those networks to make important decisions. Breaking Down Assumptions about Social Media. Harnessing B2B ‘Peer Power’ Via Social Media. What does it all mean for B2B marketers?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

JULY 27, 2012

Participation from social media needs to come from the top down, so it is important that your executives are on board and ready to participate themselves. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Metadata

JULY 31, 2019

For instance, if you’re looking to attract clients to a high end cosmetic dentistry practice, you can exclude those looking for an “affordable dentist.”. . Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. You can also include negative keywords.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

OCTOBER 9, 2012

For example, in my world of social media marketing, marketers want to figure out how to use Pinterest. Since I know that they are interested in this new social network, I go out there and find somebody who is an expert on Pinterest. Stelzner : Our Social Media Marketing podcast is the big initiative for 2012.

Social Media 48

Social Media Media Conversion Marketo 48

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Currency obviously made selling and trading more practical, steam power increased the ability to reduce the dependency on animals and people for mechanical work and the production line affected both the ability to manufacture better and to improve quality controls.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

LeadSquared

OCTOBER 24, 2013

One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. For example, will any negative comment on social media affect ranking? What are the ways in which we can utilize social media to get traffic for our website? Create a Facebook page for your blog.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

DECEMBER 11, 2013

So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. The 3 Most Important Facebook Updates of 2013.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 115

Social Media Media API Twitter 115

Hubspot

SEPTEMBER 28, 2012

With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. The video gained a lot of popularity on Twitter and eventually got nearly 100,000 views.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Paid Advertising Opportunities on the Major Social Media Channels. Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

MARCH 20, 2014

An overwhelming majority of nonprofits list Facebook as their primary social network. Most nonprofits do not have a documented social media strategy. Tracking the social media accounts of donors within a donor database is a rare practice. Nonprofits would like to focus more time on Twitter and LinkedIn.

Social Media 28

Social Media Spending Social Marketing Media 28

Martech Advisor

FEBRUARY 4, 2020

On February 4, 2004, Mark Zuckerberg and his four fellow Harvard University classmates, launched a social networking platform called TheFacebook to connect Harvard students digitally. They also filed for an IPO in 2012. Learn More: 20 Winning Social Media Campaign Ideas for 2020. Facebook Platform for Developers.

Facebook 134

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 134

Hubspot

FEBRUARY 14, 2012

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. Lighten Up.

Social Media 28

Social Media Media Work Management Conference 28

Convince & Convert

MARCH 29, 2012

I think one of the ways that social media gets elevated in the C-suite is its customer service and customer satisfaction role. When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. What is your social media stat of the week? Social media is just approaching that.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

I think one of the ways that social media gets elevated in the C-suite is its customer service and customer satisfaction role. When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. What is your social media stat of the week? Social media is just approaching that.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. 7 Design Best Practices for High-Converting Landing Pages. How to Design a Landing Page That Converts. 1) Get to the point.

Landing Pages 28

Landing Pages Template Design Tips 28

Hubspot

OCTOBER 25, 2012

Previously, they marketed to people of all ages who wanted to stay connected on social networks. In addition to being very responsive on their Twitter account , Zipcar uses it's Facebook account to answer questions and host contests with its followers. JetBlue doesn't just rely on social media to reach their audience, either.

Buyer Personas 28

Buyer Personas Paid Search Agency Companies Multi-Channel 28

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. — Words With Friends (@WordsWFriends) June 26, 2012.

Social Media 28

Social Media Media Rules Landing Pages 28