Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

PR 100

PR Stats Social Media Twitter 100

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Social Media 134

Social Media Media Blogger Television marketing 134

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Brandpoint

APRIL 24, 2019

Padilla, and the Young Professional — now called The Rising Star Award — began in 2012. First and foremost, it’s the opportunity to take time out to recognize some of the remarkable work being done in this market by this very talented community of practice. Build a strong network. Do great work.

PR 120

PR Public Relations Broadcasting Communities 120

Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. The full report can be downloaded at [link]. However, there is a big difference by age.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Adobe Experience Cloud Blog

MAY 23, 2012

Business reality has shifted, and as marketers, you have to keep pace with changes”. Social media has created a revolution and marketing needs to get on board! She started out in marketing in the 80s–which was essentially a technological wasteland. Marketers need to defend resources and ask for more.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Which makes it practically impossible to measure. [It And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Here are some best practices: Follow the Rules. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform.

Social Media 101

Social Media Media Rules Guidelines 101

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. They have clear objectives and practices.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. They have clear objectives and practices.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Content Standard

NOVEMBER 21, 2014

Although Instagram’s user base is smaller than those of several larger social networks—including its parent platform, Facebook—this photo-centric social platform has generated enormous engagement rates, making it one of the major players in social marketing. social networking accounts across various platforms.

Social Media 40

Social Media Trends Media Marketing & Strategy 40

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. Measuring Social Media ROI.

Social Media 94

Social Media Media Business Social Networks 94

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly Or that you can access our full network of data in Currents? University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. Even more telling, the survey found that 9 percent – nearly a tenth – of B2B marketers were not using social media at all.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

He curates some of the smartest voices in online marketing. I was fortunate enough to be able to catch up with Jason at a recent conference and he took the time to answer some very important questions facing social marketing professionals on a daily basis. Jason: 2012 has been interesting for Social Fresh because we moved online.

Social Networks 48

Social Networks Social Media Conference Curation 48

Metadata

JULY 31, 2019

Companies who built their marketing budget around the value of the service can find themselves crowded out. For instance, if you’re looking to attract clients to a high end cosmetic dentistry practice, you can exclude those looking for an “affordable dentist.”. . Here are three of the most popular emerging social media networks; .

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Adobe Experience Cloud Blog

AUGUST 21, 2013

Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And more and more healthcare marketers are getting up to speed. And to learn more about the state of digital marketing in healthcare, download our new ebook How to Leverage Digital Marketing in the Healthcare Industry.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Blue Focus Marketing is a social branding consultancy that helps brands become social. Tell us: who is Cheryl Burgess? Let’s start with the future.

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Practical tactics for Small Business Saturday preparation. Consider: In 2012, small businesses made up 99.7%

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Metadata

JULY 31, 2019

Companies who built their marketing budget around the value of the service can find themselves crowded out. For instance, if you’re looking to attract clients to a high end cosmetic dentistry practice, you can exclude those looking for an “affordable dentist.”. . Here are three of the most popular emerging social media networks; .

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. So, what does work?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Be sure to keep these motivators in mind when you are crafting your email marketing messaging and creating your social campaigns. You can promote your offer via social channels or email marketing.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. For many, however, growth hasn''t always been straight and even.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. How do we solve it?

Social Media 48

Social Media Media Conversion Marketo 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Twitter 100

Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100