Contently

OCTOBER 5, 2016

When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. Much of the press about the release criticized the software , especially in comparison to Google Maps. Better data may also lead to a new philosophy that values quantity and virality over quality. “I

Ad Exchange 148

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 148

Adobe Experience Cloud Blog

OCTOBER 11, 2017

We all know serious content production can’t really happen overnight. That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. So, what do you do? Step 1: Use Your Audience.

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." By this point, I had already worked on viral projects ( Dog Island is particularly fun) and built a real e-commerce business for Palo Alto Software.

Paid Search Agency 74

Paid Search Agency CMS Development Creativity Advertising Agencies 74

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SnapApp

AUGUST 22, 2017

In the early 1990s, many businesses used print materials to spread the word about their services, products, and offerings. Public Relations in B2B made product brands, and often drove valuations of companies. Front page print coverage and product reviews drove a product to brand leadership,” he said. Print Marketing.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. To do this, they should be asking themselves, "How can I design valuable online experiences that help visitors rather than shamelessly selling products to them?". Designs should be accessible.

Ethics 101

Ethics Design Guidelines Amazon 101

Marketing Insider Group

NOVEMBER 21, 2013

Who created content that didn’t just pitch their products. It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. He won the 2012 Gordon E. It’s that time of year to start thinking about what have we done well, as an industry.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

RebelMouse

DECEMBER 26, 2018

At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. Born in the age of social, our product has adapted nicely to the countless pendulum swings the tech giants have thrown at us. It's what has helped many of our clients reach page one on Google.

CMS Development 73

CMS Development Custom Publishing Lead Ranking Paper 73

Hubspot

SEPTEMBER 26, 2013

I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I thought I''d save you the effort and curate some of the best videos I''ve found for marketing a product or new release.

Video Marketing 28

Video Marketing Buy Product Best Practices 28

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Google Drive and Netflix are more clear-cut examples of SaaS companies.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. . Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Google Drive and Netflix are more clear-cut examples of SaaS companies.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

RebelMouse

DECEMBER 26, 2018

At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. Born in the age of social, our product has adapted nicely to the countless pendulum swings the tech giants have thrown at us. It's what has helped many of our clients reach page one on Google.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

ConvertKit

JULY 22, 2020

Best digital product ideas for ecommerce creators. Best physical product ideas for ecommerce creators. Tips for creating your product. Creating a best selling product in your ecommerce store doesn’t have to feel like rocket science. So without further ado, let's look at some ecommerce product ideas! Jump ahead.

eCommerce 108

eCommerce Product Demand Amazon 108

Hubspot

DECEMBER 19, 2016

Wait, Isn't This the Same Thing as Google Glass? Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. That project was halted in 2015, after Google faced barriers to widespread adoption, including privacy concerns and pop culture mockery.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Hubspot

JANUARY 14, 2013

So, here are the 12 biggest marketing fails of 2012. 12 Biggest Marketing Fails of 2012 from HubSpot All-in-one Marketing Software. Why it Failed: The idea here was for Nokia to demonstrate their new product's amazing optical image stabilization capabilities. 8) Apple Replaces Google Maps. 6) Susan G.

Paid Search Agency 28

Paid Search Agency Planning Marketing Management Internet Marketing 28

Hubspot

OCTOBER 16, 2013

In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The decision left millions of Google Reader users abuzz with concern. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. vs. overseas production, that''s exactly what the company got.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

seo.co

OCTOBER 5, 2021

For example, if one of your products or services yields a significantly higher ROI or conversion rate, you can focus SEO efforts on that product or service by building more links to its corresponding page URL on your website. If you do this too excessively, though, it might appear unnatural to Google, so be sure to mix it up plenty.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Hubspot

MAY 24, 2012

2) London 2012 Olympic Games Mascots. What's more, he aligns with the Pillsbury product in a way that makes sense -- he's essentially a ball of dough -- but he's also a pristinely white baker, so it doesn't weird people out that he's messing around with their food. This guy has gone viral! what are these things? 6) Mr. Six.

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

BuzzSumo

FEBRUARY 21, 2017

Many blogs have also had success by increasing their content production. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. One of the key features of Brian’s content is the production of comprehensive, reference content. Total Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

seo.co

OCTOBER 5, 2021

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). This tells Google much about the content of your page, so include at least one target keyword here. Optimize your title tags.

Optimization 98

Optimization CMS Development Tagging Keywords 98

Convince & Convert

JUNE 8, 2012

So, look at a company like 37signals, you get a good company like that, with good solutions, good products and they’ll continue to just innovate and keep that market space open. Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. I am there.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 100

Social Media Paid Content Resources Tips 100

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. ” Tumblr and Google+ Tips & Tactics. 10 Brands Who Stand Out on Google+ and How They Do It by GigCoin. How do we demonstrate the ROI of social efforts?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Brandpoint

NOVEMBER 28, 2018

” In the 2012 report, she writes: “Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. The slightest mistake can turn into a viral post that could be damaging to your brand. Shared and owned media was the primary focus of … no one. Shared media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Convince & Convert

FEBRUARY 22, 2016

Companies used to do this with everything, including product development. A company would focus on innovating one or two products and spend a lot of time researching those products. Then, they would launch those products and go stagnant for a while. Sound familiar? They never stop communicating. Nike learned.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 105

Single Grain

MARCH 21, 2022

Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. In that case, your content will go viral, bringing you followers and visitors in droves. There’s a wide range of content that goes viral; all you need is the capacity to adapt. Versatility.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Marketing Insider Group

MARCH 31, 2014

It was launched in 2012 to provide a platform for internal and external thought leadership. And it’s certainly NOT about making “viral videos.” As marketers we often over-estimate the importance of our company / product / solution in the minds of our buyers. And their own business grew as a result. Publishing is the cost.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

seo.co

FEBRUARY 8, 2023

There are metrics that you can learn about through Google though, that will let you rank without backlinks and otherwise outrank your competition for competitive terms , even if they have a much more dominant presence on the web. Google sees this as a positive sign of content quality and content relevance.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Ad Building 98

Hubspot

NOVEMBER 6, 2018

But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign. Promote a new product or service. You might answer this with “email open rates,” “new Facebook Page likes,” “product pre-orders,” or all of the above.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

ConvertKit

OCTOBER 3, 2019

But in 2012, a book changed Tanya’s food life. Those podcasts taught Tanya how SEO and Google Analytics could help more people find her blog. Her SEO and Google Trends research also confirmed that air fryers were having a bit of a “moment.”. Google analytics. For the majority of her early life, work came before cooking.

Blogger 104

Blogger Eye-Tracking Impressions Viral Marketing 104

Hubspot

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. Although Facebook launched 2004 , one year before QZone came out, Tencent had already captured the millennial demographic with QQ, figured out how to grow its product competitively with QZone, and continued to add features to pull in Gen Z audiences.

Social Media 99

Social Media Media Facebook User-Generated Content 99