KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S. The marketing potential is endless. analytics Click To Tweet. Image via RhythmOne.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Social and Mobile Powers Search Alternatives. Mobile traffic continues to roughly double every year. Ensure you’re mobile enough.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Non-loyalty marketers might think of the message as coming first with the outcome as secondary.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Content marketers’ dream indeed! According to the influential. Disrupt 100. Pretty cool!

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. Marketers’ New Priorities for 2014.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Ambal's Amusings

FEBRUARY 29, 2012

2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. Brainshark : Online and Mobile Video Presentation Tool. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Analytics is key in any online content marketing.

Tools 100

Tools Planning Content Marketing Content 100

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

ClickZ

JANUARY 24, 2020

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They answer their consumers’ needs for immediacy with a speed-to-market approach. Nordstrom invests in data and analytics for smarter marketing. Key takeaways for retailers.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Pearl Digital Marketing

OCTOBER 13, 2019

The most relevant updates from Google that have had the biggest impact on page ranking to date include: EMD Update – Launched in 2012, this update was a filter that took poorly done websites and dropped their search ranking. Mobilegeddon – In April 2015, Google unleashed this update that required pages to be more mobile-friendly.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Webbiquity

JUNE 13, 2012

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? But even this simple research is becoming increasingly mobile. I’m not ready!

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. With Sponsored Updates, brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. 247M viewers (94% US reach), 122M mobile uniques.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Contently

APRIL 19, 2016

Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers. Help me help myself. Off site, on app.

Marketing Management 114

Marketing Management Service FAQ Forrester 114

Navigate the Channel

AUGUST 3, 2023

Its ubiquity means presenters can use it on any computer, mobile device or smartphone, without compatibility worries. It’s staying power comes from its ability to clearly deliver information. The point here isn’t the hard-and-fast number but the underlying idea: Cut out extraneous information to improve presentation uptake.”

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Valasys

DECEMBER 5, 2022

With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts. In the late 2000s and 2010s, when the internet took up the world by storm, marketers seized the opportunity.

Facebook 40

Facebook Paid Search Agency Ads API 40

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Hubspot

SEPTEMBER 12, 2018

As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance. More marketers will use IoT. IoT will become more mobile-friendly. More marketers will use IoT. You'll see more IoT in retail.

Trends 73

Trends Bandwidth Mobile Advertising Mobile Marketing 73

Versium

JUNE 19, 2018

June 12, 2018 – Versium , a market-leading predictive analytics company, today announced a major milestone in usage of the company’s automated AI predictive targeting engine. In the big data, AI analytics industry, the market is shifting from professional services to product. Redmond, Wash. About Versium. Media Contact.

Lead Ranking 40

Lead Ranking Lead Scoring Paid Search Agency Cross-Selling 40

Versium

NOVEMBER 27, 2018

27, 2018 /PRNewswire/ — Versium , a market-leading predictive analytics company, today announced the appointment of Dillana Lim as Chief Operating Officer. Respected industry leaders including Microsoft, T-Mobile , Wunderman , and others, use Versium AI-powered solutions to market effectively and grow.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Versium

AUGUST 6, 2018

. – August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. About Versium. Media Contact. Cheryl Isen. Cheryl@Isenandco.com. 425-233-9032.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Versium

AUGUST 6, 2018

. – August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. About Versium. Media Contact. Cheryl Isen. Cheryl@Isenandco.com. 425-233-9032.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. Take a look at this Moz guide for more information on how voice search influences featured snippets. Voice search is here to stay.

SEO 93

SEO Marketing AI Trends SERP 93

Versium

AUGUST 13, 2018

Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems. Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems. Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40