RebelMouse

MAY 2, 2022

Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English. But the difference between having good tech and great tech is everything. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Sales Engine

AUGUST 20, 2015

Because the sales process has become more consultative in nature, storytelling is important to communicate your message. JASON MYERS: How do you define storytelling? What’s the point of being a good storyteller?) CHRIS KOGLER: I use a very direct definition of storytelling and, it relates specifically to business storytelling.

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

ClearVoice

NOVEMBER 4, 2022

A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. Social Media Hat has been around since 2011 and has won awards for its marketing content. With a variety of contributors, you get a vast array of topics to explore from differing perspectives. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Exo B2B

OCTOBER 10, 2023

Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing? Eliminate ineffective storytelling? From 150 in 2011, the number of sites and applications dedicated to marketing and content marketing has risen to 11,038 in 2023.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Marketing Insider Group

DECEMBER 19, 2014

He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. Focus On Storytelling. Digital and content marketers everywhere can learn from Vaynerchuk’s success by paying attention to his brand’s focus on storytelling and audience engagement. Vine and GrapeStory.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Exo B2B

OCTOBER 10, 2023

La «baveuse» de la Trifecta Vous connaissez quelqu’un(une) qui aurait l’audace de monter sur la scène de B2B Forum et aller affirmer qu’il faut arrêter de faire du «storytelling» en marketing? D’éliminer le «storytelling» inefficace? De mettre de côté la peur de manquer quelque chose (FOMO)?

Gartner 52

Gartner B2B Ideal Customer Profiles B2B Marketing 52

nDash

FEBRUARY 23, 2022

I’m a digital content producer for a local news station with a passion for storytelling; whether it be through articles or content presented in other formats. I started freelance writing in 2011 and never looked back. If you would like more information about what I can do, you can find it on my nDash profile or my website.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Katrina Lake (Stitch Fix). Katrina Lake is the Founder and CEO of Stitch Fix.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Biznology

SEPTEMBER 21, 2016

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself. Is there any particular project you’d like to share in more detail?

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Marketing Insider Group

AUGUST 22, 2015

Contemplating the storytelling opportunities and the differentiating, valuable experiences we could deliver to customers using the IoT opens up a new world of creative possibility. It’s been translated into multiple languages and spent several weeks as a top 10 marketing book on Amazon.com since its debut in 2011.

Content 100

Content Internet Marketing Custom Publishing Storytelling 100

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Why limit your video content marketing strategy to in-depth storytelling and educational content? It’s never going to go away.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Marketing Insider Group

DECEMBER 22, 2014

And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Hubspot

JANUARY 23, 2018

This is what Jonathan Gottschall, who shares this anecdote in his wonderful book The Storytelling Animal , calls “the witchery of story.” Storytelling, the researchers concluded, “fostered empathy, compassion, tolerance and respect for difference.”. This is another way storytelling played a part in how we survived as a human species.

Storytelling 78

Storytelling Course Amazon Stats 78

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. I realized the only way to make the initiative successful was with intensive research and some storytelling. And it resulted in one of the highest ROI-producing programs my last company ever saw. The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Contently

MAY 20, 2019

Game of Thrones debuted in April 2011, right before we moved into our Soho office, and we promptly painted this mural on our wall. If you don’t want to take neuroscientists’ word for it, just listen to Barack Obama, who explained the power of stories in a presidential podcast on an episode of The Wilderness last year.

Content Marketing 138

Content Marketing Content Rules Marketing 138

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Think of marketing as storytelling, and think of your customers as the characters. What social media marketing tips helped you out in 2011? No one cares about you (yet.)

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

DECEMBER 19, 2011

Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks. The growth of social media and community-sourced content from citizen journalists and bloggers has exploded in 2011. How do you incorporate storytelling into your content creation ?

Storytelling 28

Storytelling Social Networks Case Studies User-Generated Content 28

Content Standard

SEPTEMBER 6, 2017

Second, because they thoughtfully exploit their treasure trove of proprietary data—gleaned from thousands upon thousands of job seekers—to anchor their storytelling. Coca-Cola’s content marketing journey has been in the public eye (or at least in the eyes of marketing nerds) since they released their content strategy way back in 2011.

Content Marketing 82

Content Marketing Top of Funnel Brand Identity Branding 82

Writing on the Web

APRIL 18, 2011

So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship. And then publish a lot of content in many different forms. This is what content marketing is designed to do.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. Most of these predictions were much slower to come to pass than I thought. I don’t think ads are evil.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Contently

JUNE 22, 2016

There’s a more nuanced benefit as well—setting up a storytelling arc that can rapidly build an audience. Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories.

Content 84

Content Hubspot Storytelling Facebook 84

Integrated B2B

SEPTEMBER 27, 2014

They were well attended by B2B marketers and communicators from across corporate Denmark, and ever since the last one in 2011, people have been asking when we would start them up again. Branding Company culture Storytelling Thought leadership Three Voices Strategy Voice of Company Voice of Industry sap seminar think international'

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

Marketing Insider Group

MAY 24, 2012

So she interviewed 56 content experts at 38 companies, 19 brands and 23 service providers between October and December of 2011 to understand ho they are dealing with this seismic shift. Marketing is shifting to storytelling and content. It is longer term and it requires new storytelling skills and a solid content strategy.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Biznology

AUGUST 25, 2014

They encourage storytelling to solidify Walmart’s brand and the values its founder established more than 50 years ago. In 2011, their team correctly anticipated heightened customer interest in cake-pop makers based on social media conversations on Facebook and Twitter. TRAIN EMPLOYEES: The company trains its employees on its mission.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Contently

OCTOBER 14, 2020

In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. And two, the answer in marketing is not craziness as much as it is courage to go big. The Search for the World’s Greatest Salesperson: Fame, free travel, and a job.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Convince & Convert

JULY 11, 2011

Participating & Storytelling. When SunButter launched a no-stir variety in February 2011, we enlisted SunButter’s blogger friends to help spread the word. Besides answering questions, Elizabeth is quick to comment on blog posts that mention SunButter. Our best blog posts come from ideas we get straight from our fans.

Social Media 141

Social Media Media Blogger Loyalty 141

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). And what does this technology cost?

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

DivvyHQ

SEPTEMBER 14, 2017

Since we launched at the first Content Marketing World in 2011, we’ve been on a mission to build the easiest-to-use content marketing solution,” said DivvyHQ Co-Founder Brock Stechman. In addition, DivvyHQ was announced as the No. 1 overall content marketing software at CMI’s Content Marketing World convention held Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Atomic Reach

JANUARY 3, 2019

When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Trappe has also used his platform and experience in content marketing to coach others in how to optimize their content strategy and storytelling processes. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

LeadSquared

DECEMBER 14, 2015

Conducted on 2011 Americans in the age-group 18-29, the research revealed that the number of people on Snapchat increased by 8% over the previous year. Besides, it is more conducive to creative storytelling, as you only have 10 seconds to make your point and make it last. Brands can use Snapchat Marketing for :-. 1) Contests.

Business 52

Business Buzz Storytelling Paid Search Agency 52

Writing on the Web

APRIL 11, 2011

How can you introduce storytelling into your marketing mix? Sadly this classic marketing approach is everywhere. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. How can you make your writing interesting, more like a good movie or book?

Rules 100

Rules Content Digg Custom Publishing 100

Industrial Marketing Today

APRIL 23, 2012

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Content Standard

APRIL 23, 2016

Something that will never go extinct: storytelling. With options like Google Pay and Apple Wallet rolling out in 2011 and 2014 respectively, the difference between these apps and WeChat’s services is the payment system’s existence in a messaging-central app for the latter. And to do this, brands must perfect storytelling.

Peer-to-peer 40

Peer-to-peer Storytelling Mobile Marketing Paper 40

Content Standard

APRIL 23, 2016

Something that will never go extinct: storytelling. With options like Google Pay and Apple Wallet rolling out in 2011 and 2014 respectively, the difference between these apps and WeChat’s services is the payment system’s existence in a messaging-central app for the latter. And to do this, brands must perfect storytelling.

Peer-to-peer 40

Peer-to-peer Storytelling Mobile Marketing Paper 40