Best Cool SEO Tools of 2011


Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO is a blend of art and science.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Is a Blog Still Important in 2011?

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. By 2017, the concepts of voice searches & employing virtual digital assistants had attained a critical volume & simultaneously mobile searches surpassed the desktop searches for good. Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs . Prelude.

20 (More of the) Best SEO Guides, Tips and Insights of 2011


B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. There are lots of things from the 90s that are still quite magical in 2011: alternative music, Fresh Prince of Bel Air, boy band choreography.

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Best Web Presence Optimization Guides and Tips of 2011


If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. That sounds like a Google search to me.” ” We’re Looking In The Wrong Place For Our Attribution Models by MediaPost Search Insider. by Search Engine Land.

Google Authorship is Changing the Game for SEO and Digital Marketing


In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs.

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SEO FYI: Optimizing Images for Search

MLT Creative

What about the often forgotten Alt Tag --the search engine version of an embedded caption-- which may default to the weak file name or even be left blank? These habits can leave your images in no-man’s land on search engine results pages.

40 Essential SEO Terms Marketers Should Know [Glossary]


This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves.

Links Shared on Facebook Lead to Higher Search Rankings


Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page).

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4 Critical Ways Google+ Is Changing Search


As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Google+ Profile Integrates With Search Results.

Inbound Marketing Bounce Pass: B2B Inbound Links

MLT Creative

Search engines place emphasis on the authority of a web page to determine search rankings. When links are merit-based and placed freely as an editorial selection, they're one of the positive signs to search engines about your site's importance.

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Everything Marketers Need to Know About Google's Panda Updates


Others were punished severely in the SERPs for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and for Shady Link Practices. February, 2011: Panda Cracks Down on Content Farms. This update affected a whopping 12% of searches.


6 Steps to Creating a Successful SEO Strategy


These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. Using search volume and competition as your measure, narrow down your list to 10-15 keywords you would like to rank for. Search Engine Roundtable.

The Ultimate Guide for Mastering Long Tail Search


When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines.

Confessions of a Content Marketer


Content marketers think great content will naturally rise to the top of search engines. There’s tons of great content out there, but if it hasn’t been optimized , search engines can’t find it and won’t return the page in the SERPs.

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Google Changes Algorithm to Punish Content Farms


At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. It is critical that businesses create content that is interesting, insightful and, most importantly, original.

The Ultimate Facebook Marketing Cheat Sheet


Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.]. Search for Old Status Updates: Need to access an old Facebook post?

3 Meta Description Mistakes You Might Be Making


If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages.

Everything You Need to Know to Dominate Local Search


You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Why Optimize for Local Search? Approximately 3 billion search queries contain local terms every month. 20% of Google searches are for local information.


7 Silly Google+ Business Page Mistakes to Fix NOW


If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results.

7 Sure-Fire Signs Your SEO Sucks


If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. Your search strategy doesn't consider search terms with competitiveness and conversions in mind.

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7 SEO Twitter Tips to Rank Better in Search


Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter.

5 Ways Inbound Marketing Drives B2B Ecommerce


The more your audience finds your content in their Google searches, the more they will look to you for industry-related information in the future. Attracts search engine crawlers with content-focused ecommerce strategies. Search engine crawlers LOVE new content.

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. SERP Placement: Is traffic from the top slot the most valuable?

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11 Ways to Totally Screw Up Your Inbound Marketing


While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. Neglecting basic search engine optimization.

3 Strategies for Getting Found in a Mobile World


By 2012, 20% of all search engine queries will be via a mobile device (source). Optimize for Mobile Search Marketing. The following is a guest post from James Agate , SEO Director and founder of UK SEO Consultancy Skyrocket SEO. The Mobile Opportunity.

Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now


Product Listing Ads (PLAs) are a hugely important part of the search engine advertising ecosystem – for Google Shopping in specific. Of course, PLAs are the image-plus-text ads that appear in both Google Search and Google Shopping. Bite the bullet and turn on Search Partners.

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation


Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era. Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”.

The Ultimate Timeline of Google Search Algorithm Updates [2019]


The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the #1 search engine in the world without prioritizing its user experience. billion Google searches are made every day ? Release date : February 23, 2011. Google is a fickle beast.


MozCon 2019: The 2 SEO Trends Everyone Needs to Know


Local search is expanding. Over the last few years there has been a huge increase of Featured Snippets and People Also Ask (PAAs) entities showing up in search engine result pages (SERPs). . of SERPs contain a PAA entity. Zero-Click Searches: 48.96%.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility.

What is Content Optimization? 5 Tips on Writing for SEO


When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Search engines are a valuable brand awareness platform.

Evolving SEO Content Strategy: How to Achieve Higher Search Ranking in 2019

Content Standard

No matter your industry, company size, the products or services you offer, or the audience you serve, there’s one thing I can assume with near absolute certainty: You want to appear on the first page of Google’s organic search results. Voice Search.

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87 More Vital Social Media Marketing Facts and Stats for 2012


90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly. Search Engine Journal ).

How Often Does Google Update Its Algorithm?


Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Later, Google would reveal similar data in an online feature called "How Search Works."

The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

In the cold winter of 2016 we sensed an ominous change in the lives of search marketers. For a simple and elegant explanation to our question about SEO and search marketing priorities, we reached out to the leaders in the space. Search. Chapter Three: The Mighty SERP.


The Biggest SEO Shakeups of All Time


I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and cranks out results.

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