ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Inside Sales reps will rely on and be trained on how to use that data to have meaningful conversations with their buyers. ” management will also ask “and of those, how many conversations did you have with prospects that fit our Ideal Customer Profile?

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Or you can join the conversation on the Focus website. Among the main points made in the report along with some of my feedback: 1.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations.  While most predictions rarely pan out in exactness, one thing we can say for certain - 2011 will be a very interesting year indeed. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Take advantage of decision-maker conversations. 25:14 – Overview of how to optimize your data.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

markempa

SEPTEMBER 16, 2011

Together, we’ll continue the conversation we began in our last webinar as we reveal what has helped ourselves, our clients and businesses that have submitted their experiences to MarketingSherpa and MarketingExperiments , the primary research organizations of MECLABS.

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

markempa

DECEMBER 29, 2011

Companies with integrated social media and SEO achieve 60% better conversion rates…Search rankings are driven by relevance, relevance enhances an organization’s credibility , and this credibility helps to drive conversion rates ,” says Sergio. It’s an essential ingredient to a B2B marketing program.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Angie Schottmuller. aschottmuller. Laura Fitton. Maybe next year….

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Smashmouth Marketing

JUNE 1, 2022

He said hello with a big smile and carried the conversation for what felt like an hour. He’s a master at conversation, for those of you that know him. I recall being in his corner office, when in the middle of an engaging conversation a smart-looking, professionally-dressed young woman walked in and interrupted us for his signature.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. Conversational marketing platforms, such as Qualified. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. As a result, USA Financial increased closed conversions by 43% and improved revenue by 25%. “We Read the entire Demand Gen article here or download the full 2011 Sales and Marketing Alignment Awards report here.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

markempa

DECEMBER 6, 2010

Today, for marketing to effectively drive revenue, it must be a continuous, meaningful conversation. The most successful marketers will know how to lead that conversation both internally and externally so they can communicate to their customer the right things in the right way at the right time. Speak the language of the C-level.

Conversion 120

Conversion Campaigns Planning PPC 120

markempa

DECEMBER 6, 2010

Today, for marketing to effectively drive revenue, it must be a continuous, meaningful conversation. The most successful marketers will know how to lead that conversation both internally and externally so they can communicate to their customer the right things in the right way at the right time. Speak the language of the C-level.

Conversion 120

Conversion Campaigns Planning PPC 120

Martech

MARCH 11, 2024

For the sales team, better conversions, less garbage in, less time wasted, etc. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. This is more of an executive leadership conversation. And for 95% of our future customers, a better brand experience.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

LeanData

APRIL 21, 2016

We want to create great conversations that they’re having among themselves that hopefully lead them to choose our solution,” New-Waterson added. “If The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by Matthew Dixon and Brent Adamson , has become a modern sales playbook.

Conversion 53

Conversion Work Management Paid Search Agency Marketing Management 53

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different. HS: Thanks Bonnie!

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Marketing Insider Group

JULY 7, 2016

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. was all about the joys of being here […].

Marketing 133

Marketing Conversion Best Practices Social Media 133

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. Social listening allows you to listen into online, organic conversations about your brand across social media and the web.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Chris Koch

JANUARY 28, 2011

I found him on his own blog before I found him on Forrester’s and the conversation on his personal blog was more interesting and his community more engaged than on the Forrester blog. I wish I had the numbers to prove it, but my sense based on my own experience in social media is that Owyang’s personal brand won that battle.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Marketing Insider Group

JULY 14, 2020

It’s a process, a voice, and a conversation. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. They are seeing more traffic, and because they put the customer first, the conversions are following. Marketing isn’t a function. Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

LeanData

APRIL 21, 2016

We want to create great conversations that they’re having among themselves that hopefully lead them to choose our solution,” New-Waterson added. “If The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by Matthew Dixon and Brent Adamson , has become a modern sales playbook.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

LeanData

APRIL 21, 2016

We want to create great conversations that they’re having among themselves that hopefully lead them to choose our solution,” New-Waterson added. “If The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by Matthew Dixon and Brent Adamson , has become a modern sales playbook.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

LeanData

APRIL 21, 2016

We want to create great conversations that they’re having among themselves that hopefully lead them to choose our solution,” New-Waterson added. “If The 2011 book, “The Challenger Sale: Taking Control of the Customer Conversation,” authored by Matthew Dixon and Brent Adamson , has become a modern sales playbook.

Conversion 40

Conversion Work Management Paid Search Agency Marketing Management 40

MLT Creative

JANUARY 31, 2011

February 2-3, Conversational Commerce Conference (C3) San Francisco, CA: C3 brings together numerous groups and stakeholders to discuss the new social media landscape and its joint impact on marketing and customer care. February 16, Elevating Your B2B Blog: Content Conversations & Conversions Webinar: Don't just blog, ELEVATE your blog.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

SmartBrief - Marketing

JANUARY 21, 2024

In 2011 Merck defied Wall Street and committed to reinvesting in R&D at the short-term expense of earnings under the leadership of then-CEO Kenneth Frazier, who believed in the necessity of fostering an environment mindful of commerce and people, both consumers and employees. At the corporate level, one example is Merck.

Product 81

Product Brand Identity Branding Allocation 81

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

RebelMouse

MAY 2, 2022

Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English. But the difference between having good tech and great tech is everything. About Worldcrunch. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

SmartBug Media

APRIL 26, 2023

But what are the best practices to get opens, clicks, and conversions? It's no secret that incorporating deadline-related language such as "limited time only," "ends today," or "last chance" in your email and SMS marketing can motivate consumers to act quickly and boost conversions. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 6-7, Conversational Marketing Summit New York, NY: Be a part of the discussion focusing on what we’ve learned so far and how to get a jump on what the future has to offer. June 29: Half the U.S.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. The Product.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

markempa

AUGUST 25, 2014

3.37% average conversion to sale across all Internet traffic sources. 150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. average conversion rate, with a conversion being a scheduled meeting, and 15.9% What were the results? The campaign resulted in a 13.4%

Case Study 120

Case Study Case Studies Lead Gen Studies 120