Hubspot

JANUARY 4, 2011

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. Connect with HubSpot : Let’s start with the biggest challenge to email marketing effectiveness.

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

Hubspot

MARCH 2, 2012

In this blog post, we'll cover A/B tests across three marketing channels: landing pages , email , and calls-to-action. All the examples that we discuss here have been conducted by members of the HubSpot marketing team, and each test can teach you a lesson about A/B testing. A/B Testing: Landing Pages.

Landing Pages 28

Landing Pages CTR Click Rate Hubspot 28

Hubspot

JUNE 28, 2011

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping. Then again when someone who has never visited the page before decides to drop by the page; how will you make sure they click on the magic Like button?

Facebook 28

Facebook Hubspot Click Rate Marketing Analytics Tools 28

Hubspot

APRIL 17, 2012

If you're using a third-party tool like HootSuite or HubSpot's social media monitoring , you can track mentions of your products or services and surface any positive mentions you find. Include social media sharing and follow links/buttons on all your content -- on every blog post, every landing page, every page of your ebooks -- everywhere!

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. The pages I view and emails I get from Amazon are unique to me. Amazon has 248,000,000 pages stored in Google's index. No surprise here.

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Scoring 28

Hubspot

APRIL 23, 2012

Turning this content into a lead generator will be a huge win for lead reconversions and a better lead-to-customer conversion rate. During the editing process, add video annotations that include a link to one of your landing pages. Take a look at one example here: News & Awards Pages. Here's how it worked.

PR 28

PR Lead Gen Top of Funnel Leads 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Convince & Convert

NOVEMBER 18, 2014

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Off the back of these templates on landing pages, our website was converting between 6-7% on average and producing 700-800 new email subscribers per month.

Conversion 163

Conversion Marketing Websites Landing Pages Template 163

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Webbiquity

APRIL 3, 2012

Frequent best-of honoree Kristi Hines defines bounce rate, explains why it may be a problem in at least instances (e.g., 10 Quick & Dirty SEO Success Metrics by Search Engine Land. Google Analytics To Add Search Query Data From Webmaster Tools by Search Engine Land. iPhone vs. Android).

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Multi-variant testing - While many marketers already A/B test email headlines, marketing automation is making it easier to test out a wide variety of factors, including landing page copy or design, article headlines, and more.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Outgrow

MAY 30, 2023

And I say, “Oh, I emailed them, and I can show you like the first 10 pages of my Gmail account” It’s just me emailing people saying, Would you like to try this product Intercom, it’s going to help you talk to your customers. But I have to realize, our customers don’t care about that as much as I do.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Hubspot

APRIL 5, 2013

And of course, ensure the goals you set are measurable, For instance, if your goal is to increase visitor-to-lead conversion rate, think about whether you have the tools in place to measure whether you’re doing that. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Visit this page to check out Kissmetrics’ infographics library. Inspired Marketing.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Visit this page to check out Kissmetrics’ infographics library. Inspired Marketing.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Visit this page to check out Kissmetrics’ infographics library. Inspired Marketing.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

MARCH 6, 2012

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Webbiquity

MARCH 28, 2012

Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. Imaginative 404 Error Pages. 33 More Entertaining 404 Error Pages by Mashable. 35 Creative 404 Error Pages by Web Design Ledger. Landing Page Design.

Design 100

Design Marketing Websites Tips Landing Pages 100

accelerate agency

OCTOBER 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. Websites with a low page speed are treated as lower quality. While the relevant of dwell time to search engine rankings is still debated, you generally want to encourage a longer dwell time to encourage conversions.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. Websites with a low page speed are treated as lower quality. While the relevant of dwell time to search engine rankings is still debated, you generally want to encourage a longer dwell time to encourage conversions.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. Websites with a low page speed are treated as lower quality. While the relevant of dwell time to search engine rankings is still debated, you generally want to encourage a longer dwell time to encourage conversions.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. HubSpot CRM. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28

Hubspot

AUGUST 2, 2012

If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. Having a single objective on your landing page should be your goal.

Landing Pages 28

Landing Pages Lead Generation Co-Registration Lead Ranking 28

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. HubSpot CRM. Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. HubSpot CRM. Best Software for Mid-Sized Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52