B2B Blogging Trends for 2011

Webbiquity

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).

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HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. hubspot lead generation inbound marketing innovation social media marketingThese featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS.

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

Modern Marketing

Much will be said over the next few days about HubSpot’s $32M Series D round. The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business. HubSpot is going big – on small business.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 2011 predictions demand generation marketing automation industry trends

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Best Cool SEO Tools of 2011

Webbiquity

HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite.

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Social Media Statistics 2011 [Video]

Hubspot

Today, Qualman released his newest video, "Social Media Statistics 2011." HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

The Top 10 Marketing Infographics of 2011

Hubspot

It's almost impossible to believe that 2011 is so close to being over. Check these out for a visual look at inbound marking in 2011. The Top 10 Marketing Infographics of 2011. Connect with HubSpot

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How HubSpot Rocked 2011: A Year in Review

Hubspot

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated a grand total of 12.4

10 Terrific New Twitter Infographics in 2011

Hubspot

Twitter Territory 2" by HubSpot. What the World Would Be Like Without Twitter" by HubSpot. What other infographics -- Twitter or not -- have tickled your fancy so far in 2011? Learn how to start using Twitter in 2011 to achieve your business goals. Connect with HubSpot

First-Ever HubSpot Halloween Flash Mob [Video]

Hubspot

Over the last two months, HubSpot has secretly been practicing the Michael Jackson "Thriller" dance routine in preparation for an awesome Halloween flash mob! HubSpot + Inbound Marketing + Thriller + Mall + Zombies = EPIC FLASH MOB. Connect with HubSpot

Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads

ANNUITAS

Tuesday, August 9th, 1pm ET. Presenter: Carlos Hidalgo, The Annuitas Group. The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns.

Best Quora Guides and Insights of 2011

Webbiquity

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box.

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Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase Walmart

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What You Ought to Know About Inbound Marketing

Industrial Marketing Today

View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. Content Marketing Inbound Marketing Industrial Marketing Automation Digital marketing HubSpot Industrial Marketing marketing automationConfused about Inbound Marketing? Never heard of it? Click here to view the embedded video. In the past I’ve written about manufacturers such as Indium Corporation and Miller Electric Manufacturing Co.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog.

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Inbound Marketing the Way God Intended

Biznology

Internet Marketing Organic Search Paid Search Public Relations Search Marketing Social Media Marketing abraham Abraham Harrison Bad Pitch Blog chris abraham cluetrain manifesto HubSpot Inbound marketing marketing TechCrunchImage via Wikipedia.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

8 Ways to Not Get ReTweeted by HubSpot Blog. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Source: HubSpot ). What social media marketing tips helped you out in 2011? Connect with HubSpot

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. infusionsoft hubspot officeautopilot marketo marketing automation systems pardot small business softwareMarketo today announced the launch of Spark , a new brand aimed at small and mid-size business.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Dan’s recognition as a thought leader allows Hubspot to run lead generation programs that are the envy of many marketers.

What is HubSpot?

Hubspot

If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? Before this video, did you know what HubSpot does? How else would you tell someone what HubSpot does?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

7 Key Ways to Optimize Twitter for Search by HubSpot Blog. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community.

Six Ways to Search-Optimize a Blog

Webbiquity

Fee-based platforms like Compendium and HubSpot are also search-friendly. Business Blogging Webbiquity WordPress Tips b2b marketing zone blog directories blog SEO blog syndication comment and backlink spam Compendium freshness as a raning factor HubSpot optimize a blog for search social bookmarking sites social media informer social media sharing buttons TypePad WordPress SEO plugins

Google+ Finally Launches Business Pages

Tomorrow People

Thanks Hubspot for this insightful post! The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

One company that does an excellent job of providing stage zero content is HubSpot. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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HUG ATL spreads the HubSpot love in Atlanta

MLT Creative

HUG: what a fitting, warm and fuzzy nickname for the HubSpot User Group. Members of the inbound marketing team at MLT Creative attended the HubSpot User Group in Boston last fall. The passionate HubSpot presenters shared advanced tips and secrets with the rapt audience.