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Braze makes strong debut as public company

Martech

Shares were priced at $65, above the expected range of $55 to $65. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. Co-founder and CEO Bill Magnuson rang the opening bell at Nasdaq on Wednesday to celebrate. Following the jump, the company had a market value of over $8 billion.

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From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. It’s ultimately a question of when and to what degree — although those are pretty big questions, with a very wide range of possible answers. 2011 Marketing Technology Landscape.

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How Often Does Google Update Its Algorithm?

Moz

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". 2017 – 94.0° /93.7° 2017 – 94.0° /93.7°

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Why Zhihu Is Valuable for B2B Marketing in China

KoMarketing Associates

Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. According to Zhihu’s press release , there were 100 million registered users and 26 million active daily visitors at the end of September 2017. However, as a growing social platform, it should not be overlooked.

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9 Promising FinTech Startups You Should be Watching

Envy

million to date, with an initial seed round in February 2017 and the completion of its Series A funding in April 2018. No small feat when upwards of $410 billion was donated to charity by Americans alone in 2017. Est. 2011, London Twitter: @iwoca. SecuredTouch has raised $11.5 Est. 2014, Dublin Twitter: @aidtechnology.

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Appropriation vs. Appreciation

Delivra

The tweets elicited responses that ranged from confusion to amusement to outright frustration. In a 2017 interview with Teen Vogue , Newman stated that she still hoped to trademark “on fleek,” despite the passing of a number of years. Not to be outdone, rival restaurant IHOP would tweet “Pancakes on fleek” less than one month later.

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. I met Madan in 2011 when I joined Visual IQ. We incorporated the business in March of 2017. Madan was Head of Product, and he was our brain.