Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder
ClickZ
AUGUST 19, 2019
When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. I can’t map Facebook to Google Ads to Pinterest to a conversion.”. Rather, MTA works well for open, exchange-based media.
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