Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

KoMarketing Associates

APRIL 2, 2012

minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares). minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How you can use it most effectively?

PR 100

PR Stats Social Media Twitter 100

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2005-2011: Clicks & views. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Global ad revenue is 19.77 share of Google’s total revenue.

Youtube 123

Youtube Lead Ranking Lead Scoring Ad Frequency 123

Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011. Social networks have grown into a foundational aspect of our culture. Since 2010, the marketing world has changed. Instagram was launched in 2010.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Predictions were put on the HubSpot marketing white board at the end of 2011!).

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

readwrite

FEBRUARY 1, 2012

In 2011, it served over 175 billion Facebook ad impressions. billion revenue in 2011 came from ads. Will advertisers bite harder in 2012? And more importantly, will users provide the social network with even more personal data? The post Report: Facebook Ad Spending Grew 1600% in 2011 appeared first on ReadWrite.

Spending 40

Spending Facebook Ads Marketing Management 40

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Maria Pergolino It’s a social revolution. What if you could become a social enterprise- now? Welcome to Dreamforce 2011. Has social media caused a divide? So, how do you bridge the social divide? Step 1: Develop Social Customer Profiles. Step 2: Create an Employee Social Network.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 423 minutes are spent each month by Facebook users social networking.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Ha, just kidding. From Mavenlink.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Marketing Insider Group

AUGUST 20, 2013

They are three times as likely to follow brands over a family member on social networks. Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Biznology

DECEMBER 7, 2012

Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage. According to Nielsen, the time people have spent on apps doubled between July 2011 and July 2012. 32% of 18-24 year olds connect to social networks while in the bathroom.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 27% of companies say it takes them less than an hour to respond to questions/issues on social channel ( source ). Over half of all customer interactions happen during a multi-event, multi-channel journey ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Marketing Insider Group

OCTOBER 9, 2013

This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Convince & Convert

FEBRUARY 22, 2013

Audi was also the first brand to use a hashtag – #ProgressIs – during a Superbowl commercial, back in 2011. All of these examples show the brand’s social agility. Social Media Stat of the Week: 800,000 of LinkedIn’s 1% tweeted their rank. All of these examples show the brand's social agility.

Brand Identity 134

Brand Identity Branding Paid Search Agency Social Media 134

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. So, we have some pretty significant bursts of growth around 2011, 2012 when those phones started to be in more and more hands.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. .

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. Read what they have to say, and leave your own predictions for the future of inbound marketing in 2012 in the comments! In 2012, companies will get found online by. ".learning

Dwell 28

Dwell PR Inbound Marketing Twitter 28

The ROI Guy

OCTOBER 22, 2011

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Trillion in 2012 - [link].

Enterprise Management 40

Enterprise Management Marketing Management Gartner Budget Programs 40

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Social networking follows at 41%. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. They reported that time spent on the web minus Facebook was up 2% from June to December. The Bottom Line.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Convince & Convert

JUNE 19, 2012

A larger study conducted by social media agency SocialCode in the fall of 2011 suggests that Facebook fans are approximately 291% more likely to convert on any of the 7 engagement actions on a Facebook fan page than non-fans, which includes the ability to purchase products and services. Converting Delivery to Dollars.

Facebook 157

Facebook Lead Ranking Lead Scoring Paid Search Agency 157

Webbiquity

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Still not convinced? 34% of marketers have generated leads using Twitter. What does mobile mean to your company?

Positioning 100

Positioning Business Mobile Marketing Stats 100

readwrite

AUGUST 29, 2013

Personalized advertising is a huge revenue source for the social network. Between January 2011 and August 2012, Facebook charged advertisers $234 million for “Sponsored Stories,” according to Reuters. But in 2011, a group of users sued Facebook, alleging that Sponsored Stories violated user privacy.

Facebook 40

Facebook Privacy Policies Product Privacy 40

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. What social media marketing tips helped you out in 2011?

Social Media 28

Social Media Social Marketing Tips Media 28

readwrite

FEBRUARY 28, 2013

We reached out to Facebook about the terms of the deal, but the social network is playing coy for now. Microsoft’s ad division lost nearly $2 billion between 2011 and 2012, so it’s no surprise that the company was eager to offload Atlas and gain back a little of what it lost in the aQuantive acquisition.

Facebook 40

Facebook Buy Paid Search Agency Adsense 40

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. It's no surprise.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

JANUARY 20, 2012

Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored. Especially still if you weigh in the fact that it's not really about the individual power of Google+ as a social network.

Google 28

Google Social Networks Opt-in Network Marketing 28

MLT Creative

DECEMBER 16, 2011

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012. Bold moves marketers can make to pull ahead in 2012.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. This trend is consistent and was reported in 2010, 2011 and in 2012.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Brafton.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Capacity to Destroy. He founded RightNow Technologies in 1997 with a mission to rid the world of bad experiences.

Press 50

Press Peer-to-peer Amazon BtoB 50