Webbiquity

JANUARY 2, 2013

These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( No deposit, no return. Leaders West ).

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Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 3) B2B marketers clung to unimaginative spending habits.

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MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

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markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. This strategy should include a mix of tactics that will provide support to the campaign.

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Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. I’ll have to look into the new Exact Target tool. Email is the foundation for any online marketing campaign. Great post! Great post!

Social Media 137

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Marketing Insider Group

MAY 12, 2010

The article also refers to: The CMO Council ’s “State of Marketing” survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Step 2: Create your marketing plan.

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Ambal's Amusings

FEBRUARY 15, 2010

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Over to you.

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Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

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MLT Creative

SEPTEMBER 8, 2010

If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. New Tactics. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement?

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Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River.

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Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes. If it’s not now, it will be soon (see my post tomorrow for more on that).

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Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. Related Posts: 6 Content Marketing Tips That Drive Leads Need to Drive Leads? Michael Brenner Jun 3 2010 Great point Daniel.

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The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License.

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Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Just my two cents.

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Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

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Convince & Convert

FEBRUARY 10, 2010

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the current system is just the beginning. Ethan [link] Josh Lysne Hey Jay, great post.

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Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey.

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Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Trust me when it comes to tools if your team is not co-creating and collaborating good luck getting at what you put into it.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 167

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Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. United States License.

Inbound Marketing 100

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Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen.

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Convince & Convert

MAY 13, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 18 Social Media Quotes My Wife Is Sick of Hearing Me Say May (..)

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 7, 2010

link] links for 2010-09-07 | Glenn Friesen [.] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 17, 2010

They're bots and goofballs who followed you using one of the tools you alluded to. First of all, half of those followers you (not you in particular, you being anyone) are including aren't real followers. There are just so many different ways people use Twitter that make it tough to use FPT.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. One thing that’s excited me is socialmention.com It’s unbelievable the amount of data they give you and the ultra-targeting you can do with a free search tool.

Paid Search Agency 123

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Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting. Thanks for yet another cool tool!

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111