Martech

AUGUST 3, 2021

Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. The Vevo catalog is mighty, featuring some half a million videos by 60,000 artists. Many videos, many views.

Video Marketing 119

Video Marketing Cross-Selling Youtube Lead Ranking 119

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers!

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created a Google Form to collect nominations.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. It was a massive risk, but one that paid off.

Content 105

Content Advertising Agencies Social Media Webinar Metrics 105

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

Scoop.it

JANUARY 5, 2021

Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers. General Electric is a leader not only in technological innovations but also in content marketing. General Electric.

Education 92

Education Brand Identity Branding Marketing Management 92

Heinz Marketing

SEPTEMBER 10, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Gamification in B2B Marketing. 54% of B2B marketers say they get more value from events than any other form of marketing. what’s a marketer to do? Accordion features to make long-form emails more compact. That’s priceless. Success Stories.

B2B Marketing 116

B2B Marketing B2B Marketing & Strategy Interactive Marketing 116

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. The lively discussion covered a lot of ground, reflecting the needs of marketing executives striving to do digital well. Digital is a different animal from traditional marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Contify

JUNE 11, 2020

Make the most of Contify — the latest features and enhancements. We hope that these newest features and enhancements will help you make the most of your Contify subscription. Global strategy consulting major identifies new business opportunities using Contify. First off, we hope that you and your colleagues are healthy and safe.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. This shows the dependency on this specific AI feature. billion market in 2023 for AI, it’s projected to balloon to $1.8 trillion by 2027. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. This shows the dependency on this specific AI feature. billion market in 2023 for AI, it’s projected to balloon to $1.8 trillion by 2027. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Well, because there were some features we considered more important than others and so should you.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Best of B2B Marketing. October 2009. Featured Sources. The following are the top items from featured sources based on social signals. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. B2B Web Strategy , October 28, 2009. Is Content Marketing the New PR?

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

ClearVoice

APRIL 20, 2021

While local SEO relies on its own set of tactics and strategies, it can also be grounded in content, just like SEO for any other non-local business. When you’ve done all of that and it’s time to dive deeper into your local SEO strategy, put on your content strategy hat and let’s go. Google My Business.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today. Ushering in a new era of email marketing.

Design 68

Design Trends Mobile Marketing Email Campaigns 68

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Content Standard

FEBRUARY 16, 2018

SEO strategy may be one of the fastest-moving disciplines in digital marketing, thanks to the breakneck speed at which Google and the other guys push out updates for their engines, forcing marketers to stay on their toes. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking.

Keywords 66

Keywords SEO Conversion Marketing & Strategy 66

The Effective Marketer

APRIL 9, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Good A Boss Are You Really? One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move!

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

MAY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. additional features, more convenience, better value, etc.) Everyone wants that feature.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Choozle

MARCH 30, 2020

At Choozle, we are media buyers and marketers ourselves, and we understand the impact that changing dynamics in the markets can have as a result of any crisis. Every brand and agency will quickly adjust their digital advertising strategy to the changes within the marketplace. Considerations for your strategy.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. You have to admire a company that defines a clear strategy and methodically executes it. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. for inbound marketing. Like Be the first to like this post.

Training 100

Training Planning Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

nDash

SEPTEMBER 30, 2021

Instead, we’re looking at both sites to determine if they’re valuable for marketing. Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. For example, Medium is for blog-style content, while Quora features questions with threaded answers.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Digital B2B Marketing

FEBRUARY 25, 2014

Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. As a marketer you may even cringe in certain settings when you are asked what you do. The Golden Rule. Do you like receiving phone calls at dinner time?

Rules 100

Rules Paid Search Agency Banners Barriers 100

Convince & Convert

MARCH 2, 2015

He’s been featured on 60 Minutes and in the Wall Street Journal. Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. equalman Tweet This. The Next Big Thing.

Content Marketing 128

Content Marketing Content CAN-SPAM Marketing & Strategy 128

Valasys

NOVEMBER 18, 2022

How are Podcasts helping the Marketing Industry? This concept has evoked the interest of many businesses, who see podcasts as one of the prominent marketing channels. Research shows that in the year 2009, just around the time when podcasts were launched in the market, 9% of US adults listened to podcasts. Features .

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100