markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. Sadness leads to giving. Fear leads to loyalty.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Adobe Experience Cloud Blog

NOVEMBER 28, 2009

This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads. .

Twitter 48

Twitter Paid Search Agency Effectiveness Marketing Management 48

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Europe leads the smartphone adoption trend, with a slightly higher penetration of about 83%. Top 7 Tips.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

MAY 5, 2012

Hi, It’s Paul Mosenson, President of NuSpark Marketing. Most SEO people aren’t marketers. They may be great technicians, but we need help when it comes to writing compelling content that drives leads. You’ll get an idea on how these meta descriptions should be structured for lead generation.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

Hubspot

OCTOBER 28, 2010

You would think by looking at this new MarketingSherpa chart that B2B marketers are more worried about generating quality leads than creating new demand for their products and services. But, every marketer - B2B, B2C or anything inbetween - should always be conscious of the quality aspect of lead flow to their sales team.

Lead Scoring 28

Lead Scoring Lead Ranking B2B Marketing Marketing Budget 28

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your sales team must report to marketing and put these leads back into the hopper for nurturing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. Well, maybe a few stories, if we’re being honest).

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Gail Ennis, Omniture Just used the term, "Marketing 2.0" #sales20. greenleads : "Sales 2.0 Mktg at Sybase.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 Tags: marketing twitter sales2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Industrial Marketing Today

JULY 23, 2010

I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

SpotMe Blog

JUNE 13, 2023

With 10 out of the 20 leading life science companies in our customer database, we’ve worked with 80+ pharma event management companies. Promotion and marketing: Spreading the word about your event to the right audience is key. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Anything Goes Marketing

NOVEMBER 16, 2008

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5

Multi-Touch Attribution 152

Multi-Touch Attribution Work Management Paid Search Agency CMO 152

Metadata

OCTOBER 25, 2023

Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). When you double down on your marketing during a recession, it positions you to capture a larger market share when everything rebounds. In 2009, you would see significant ROI from outbound email alone. B2C marketers get it.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Buffer

APRIL 12, 2023

I’ve been an influencer at heart since 2009, before that was even a thing you could be, and have spent my career looking for ways to make a sustainable living from sharing my passions and expertise with the world. In my dream world, I’d be a content creator full-time.

Paid Search Agency 109

Paid Search Agency Top of Funnel Ad Building Youtube 109

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. You can automate your lead collection process and jump-start assigning leads to sales reps for a quick response. You need a system that integrates marketing, sales, and service seamlessly.

Enterprise Management 68

Enterprise Management Work Management Marketing Automation Services Marketing Management 68

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. New Top-Level Domains Expected in 2009. Search Engine Marketing. Risk Management. Knowledge Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Inbox Insight

JANUARY 20, 2020

By nature, account-based marketing is bespoke, tailored and one-of-a-kind. With account-based marketing, each account is different, however, there are still a variety of ways to measure activity, and the more advanced the approach, the more interesting the challenge. So how do you measure success and ROI across your ABM operation?

Account Based Marketing 67

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 67

Bannerflow

MARCH 4, 2021

The whirling, jumping, running, blue blur and the 16-bit graphics of Sega’s Mega Drive (Genesis in the US) left the 8-bit NES and Mario for dust, leading to Sega’s classic line: “Sega does what Nintendon’t” and an ad campaign with cameos from cultural icons like Michael Jackson and Joe Montana. Enter Sonic the Hedgehog. Double Life.

Advertisements 97

Advertisements Advertising Campaigns Best Practices 97

EveryoneSocial

JANUARY 6, 2019

Many marketers, for example, mistakenly track the wrong metrics and then their companies are frustrated by the lack of impact their campaigns are having on their profits. Look at what impact your social posts or social ads have on specific goals, whether content downloads, demos, free trials, etc. “We This number is up from 3.5%

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80

Hubspot

MARCH 30, 2020

When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. Once a business creates a catalog, its marketing team can share its link on the brand's profile or in chats with prospects. How 5 Brands Are Using WhatsApp.

Paid Search Agency 98

Paid Search Agency Brand Identity Branding Planning 98

Sprout Social

JULY 25, 2016

Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns. It’s an idea known as co-marketing.

Work Management 67

Work Management Brand Identity Branding Planning 67

Scoop.it

FEBRUARY 18, 2021

Content marketing strategies that inform and educate their customers create a win-win situation by providing information that their customers crave while building long-lasting relationships. General Electric is a leader not only in technological innovations but also in content marketing. General Electric.

Education 65

Education Top of Funnel Ideal Customer Profiles Brand Identity 65

Sharpspring

APRIL 30, 2020

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. Omnichannel customer experience is a marketing and selling model designed for the digital age. Step 4: Map the Journey.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. March 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40