The Effective Marketer

MARCH 9, 2010

Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

JUNE 29, 2010

Convene, converse and collaborate. [link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. You're still staring at a screen, but at least you're interacting. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

JUNE 12, 2010

You can’t surround the conversation with value and branding. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The only problem is, you’ve now lost control of your pricing messaging.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. However, they do have a strong influence.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

WebMarketCentral

DECEMBER 17, 2009

She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

As the conversation gets more serious, ad-hoc sales materials created by the sales team take over and do most of the heavy lifting. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is. Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JUNE 23, 2009

Encourage them to become fans and drive the conversations to create a thriving community. This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). Be sure to get your employees involved. application to import any bookmarks you may have made in your Del.icio.us

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). Jumping faster on qualified leads equals higher conversion rates.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Online Marketing Institute

NOVEMBER 4, 2010

In contrast, if those same reps are coached or scripted to inquire after the underlying issue, challenge, or topic that the white paper addresses, then you’ll be setting the stage for some very fruitful conversations. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

JANUARY 19, 2006

Based on the recent headlines, its safe to say that online lead generation (search, podcasts, RSS, etc.) Lead generation is a conversation, a dialogue; it is not a series of campaigns. Based on the recent headlines, its safe to say that online lead generation (search, podcasts, RSS, etc.) will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

of the 2009 ISCRAM Conference. Beyond microblogging: Conversation and collaboration via Twitter. Beyond microblogging: Conversation and collaboration via Twitter. Lenhart, A (2009). Here’s just a few I found of more than passing interest: Hughes, Amanda Lee and Leysia Palen. Journal of ASIS&T 60(9): 1–20.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Online Marketing Institute

NOVEMBER 8, 2010

The rise of digital marketing – including Internet Marketing, Social Media Marketing, and Inbound Marketing Automation – with built-in metrics and conversion tracking. Posted in Axel Kuhn | Tagged marketing , ROMI | Leave a Comment Comments RSS Leave a Reply Click here to cancel reply.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble. Instant message call to action promotions.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What tools are available for cost-effectively monitoring brand conversations across social media sites? Sure, online video is hot, but how you optimize video assets?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

readwrite

MARCH 8, 2010

In 2009, Dell made more than $6.5 The “DealStream”, which contains a user’s customized results, can also be read as an RSS feed. Tweeting deals, if your wondering, can be big business. million through Twitter deals and CheapTweet probably sent a few of those customers their direction.

Digg 40

Digg RSS Aggregators CAN-SPAM 40

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. But, it's not all conversational. Messaging you deliver to your audience that creates conversations, rather than stems from them.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2009

You can’t afford not to be part of that conversation. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. Conversations Re: Sales | Marketing | Social Media | Etc. What’s more, social media supports SEO and even branding activities. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. [link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. Back of napkin, it's something like 10 subscribers per hour (best case). link] jaybaer Absolutely Patrick.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. For a niche community, that’s a feat. Be a resource.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? But seriously, THANK YOU. Incredible.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Adobe Experience Cloud Blog

JULY 7, 2010

First it was spam, then RSS, then blogs, then mobile, then social networks… now youth. Don’t carry all those records who have not responded (opens, clicks or conversions) in the past year. What do you tell marketers when you hear this? None of them have done anything but make the channel stronger. Business still gets done in the inbox.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

DECEMBER 23, 2010

It is often positions 3 through 6 that have the best combination of cost-to-conversion (the searcher takes the initiative to move their eyes to the right side of the page.) Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Check out all the benefits !

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40