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Industrial Marketing Today
APRIL 26, 2010
His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
NOVEMBER 16, 2009
by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.
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Industrial Marketing Today
JUNE 12, 2010
You can’t surround the conversation with value and branding. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div.
Industrial Marketing Today
SEPTEMBER 3, 2010
While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources
Industrial Marketing Today
AUGUST 3, 2010
The most simplistic approach to evaluating customer engagement is to measure conversion rates. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Industrial Marketing Today
JULY 23, 2010
How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.
Industrial Marketing Today
JULY 20, 2010
As the conversation gets more serious, ad-hoc sales materials created by the sales team take over and do most of the heavy lifting. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is. Privacy Policy | Site designed by AMAInteractive a div.
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