Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Biznology

NOVEMBER 16, 2018

However, the most noteworthy trend is their decreased desire to own things or buy them through traditional channels. The obvious winners of this significant trend are industries like events, travel and dining. Probably the most influential event was the devastating crash of 2008.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. But I need to stay on top of emerging trends,” I hear you say. This next tool might be the key to a successful digital PR campaign.” And the more time you spend online, the more likely you are to suffer relapses.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix. What does work? 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 28, 2012

E-Media Summit -->. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. MediaNext 2012.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. Bests, April 8, 2008 1:30 PM.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

Outgrow

SEPTEMBER 8, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . An upcoming marketing trend is. And “I Climber”, which is a social media company.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Paul Gillin

JANUARY 24, 2013

‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”.

Press 50

Press Peer-to-peer Amazon BtoB 50

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

WebMarketCentral

APRIL 14, 2009

With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

APRIL 7, 2009

The report helps identify trends, problems and opportunities. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works. An AdWords Report You Need To Run And Review TODAY! by semvironment This post explains the AdWords Campaign Performance report and its uses.

Adwords 20

Adwords Tactics Tips SEM 20

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Created: March 3, 2008. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Created: February 2, 2008. Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Industrial Marketing Today

MAY 18, 2010

The use of buzzwords or clichés in B2B marketing content is not a new trend. Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He called it “The Gobbledygook Manifesto.” Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Buzz Marketing for Technology

JUNE 27, 2008

Categories : Technology trends. I wonder if the popularity of this post is a sign that few people are actually in control of their use of social media. In fact, I think that social media is creating a generation of social outcasts. June 5, 2008 4:02 PM. RECENT MEDIA APPEARANCES. June 2008 (12).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

The Lead Agency

OCTOBER 4, 2017

Likewise, trending topics – such as self-driving cars and big data – have our piqued our collective interest in the potential of artificial intelligence and machine learning. If you have used a search engine or social media today, you have probably already used it. Example 9: Wordsmith Financial PR News Releases.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JUNE 11, 2010

But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s the book about social media’s impact on the inside of your business, not the outside. I want to talk to you about marketing and PR, too. Who they hire.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media Ad Exchange 125

ClearVoice

FEBRUARY 25, 2022

Late in 2020, Taylor addressed the sale of her master recordings by Scooter Braun and her prior record label, Big Machine Records, to a private equity holding company by publishing a written explanation on her social media accounts. She talks to her audience where they are and how they like. And what does she share on TikTok?

Top of Funnel 120

Top of Funnel Content Marketing Work Management Marketing Budget 120

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

JUNE 3, 2010

I blithely commented that online form-building app Wufoo.com is an example of this, but the more I thought about it, the more I realized Wufoo is in fact at the nexus of a number of significant and remarkable web trends, both emerging and well-established. Don’t laugh – this was in 2007.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110