Think the martech landscape is big? Here’s the size of the software industry overall
chiefmartech
JULY 30, 2022
” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. We know there are millions of such apps for mobile devices on the Apple App Store and Google Play Store. Well, at least today. of total GDP.
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