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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups , the truth is that martech is merely a part of a much larger software revolution. We know there are millions of such apps for mobile devices on the Apple App Store and Google Play Store. Well, at least today. of total GDP.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Nesamoney was also Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), a pioneer of data integration software (now the market leader with more than $1 billion in revenue) which he took from a startup to a publicly-traded company. . About Jivox. This is where Jivox comes into play.

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Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios

KoMarketing Associates

Research shows mobile apps are growing at a rate of 29.8% billion mobile users currently using apps will climb to 4.4 According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” How do you promote a mobile app?

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics’ platform enables advertisers to engage with consumers through their online and mobile banking channels. As with most startups, I wore a range of hats,” explains Akkerman. “I

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29 Quotes On The Future of Business

Marketing Insider Group

Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago). Mobile traffic as % of internet traffic is growing 1.5x per year (now still only 15%).

Business 100
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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

After Lotus was acquired by IBM, I stayed for another 2 years before hitting the startup circuit. Customers interact with brands in so many new and different ways, from mobile apps, to AI assistants, and more. I first joined Acquia in 2008, leaving in 2011 to run a non profit. Q) Can you give us a brief introduction to Acquia?

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. a day in 2010, a decrease of 100 million since 2008. Click to Tweet.