Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. For example, no software in the world can flag the error between their and there. REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Copyright © 2010 Tiecas, Inc. Your content also needs to perform another key function. It must help your customers make the best use of their purchase. How well is your content performing for you? Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 6, 2010

For example, Type N612S control valves are available in inlet sizes ¾&# through 4″ and outlet sizes 1″ through 5″ Advantages: what the features will do. In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. For example, you can track how many times site visitors clicked on the play button for a video on a particular page. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Copyright © 2010 Tiecas, Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? For example, if your company’s positioning changes and your content doesn’t match.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Copyright © 2010 Tiecas, Inc. Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. Social Fluency. It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. Category: Social Networking. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Industrial Marketing Today

JULY 14, 2010

BTW, this post is a working example of content curation. Copyright © 2010 Tiecas, Inc. In my opinion, the best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques. Where do you stand on this debate? All Rights Reserved. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

Kerry explains this concept very well with a realistic example. Copyright © 2010 Tiecas, Inc. And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Another good example that I’ve seen is Indium Corporation. Copyright © 2010 Tiecas, Inc. I agree with you about being able to contact experts or bloggers. That is a very good way to generate a qualified lead from your blog. You do a great job of showcasing your experts at Emerson Process Experts. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. While setting up some favourites in your web browser is a great start to creating a network of resources, knowing the people who know the information better than you goes a long way. social networks. Intellectual Property (4). Memes (10).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

Counselors Corner > May 2008 > 50 of the Most Dependable Web Resources for University Students 50 of the Most Dependable Web Resources for University Students. Examples include style guidelines, writing instruction, editing tutorials and grammar guidelines. The site is a great place to find citation examples and double-check your work.

Resources 100

Resources Copyright Work Management Wikipedia 100

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” Copyright © 2010 Tiecas, Inc. Search engines use it to display it in search results and their algorithms use it to determine what your blog post or page is about. All Rights Reserved. of Tiecas, Inc. Resources

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. Let’s Know Do You Really Need To Open The Doors Of Mysteries Of Listings At DMOZ?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Hubspot

DECEMBER 30, 2011

An example of this is the Twitter API. Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Buzz Marketing for Technology

JULY 24, 2008

Use social bookmarking sites to determine the popularity of a website or link. Many social bookmarking applications will allow you to see how many other users have bookmarked a website. For example, if you search through bookmarks on the term â??laying That is the Question | Social Network Users, Prepare to be Attacked. #5

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. For example, the search term “industrial valves” yields 238,000 pages in Google. Copyright © 2010 Tiecas, Inc. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JULY 6, 2008

Can Social Tools Really Replace Email? Luis Suarez (KM Specialist, IBM) posted 7/4/2008 | Comments (0). As I have mentioned in a previous blog post this is Part II from the series of blog posts put together as a follow up from the various reactions from the Lifehacker blog post Can Social Tools Really Replace Email?

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. If you'd like another example search @thedoubleshot on twitter. Not quite the same situation as Amy, but a fine example of how not to use social media in business.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. It's a sci-fi thriller in the making, no doubt.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. I particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. It's a sci-fi thriller in the making, no doubt.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

OCTOBER 9, 2012

For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. 4) Copyright.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

NOVEMBER 20, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Clear your watch history.

Youtube 76

Youtube Paid Content Features Mobile Advertising 76

Hubspot

JANUARY 29, 2018

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage.

Youtube 78

Youtube Paid Content Features Mobile Advertising 78

Buzz Marketing for Technology

JUNE 28, 2008

Copyright Violation. What does the network look like when youâ??re re in the network? Like Social Networks â?? s about the links (Something the designers of LOM completely forgot) Slide 30: Complex Answers Example: How do you know this will be good? © 2008 SlideShare Inc. Flag as inappropriate.

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Convince & Convert

JUNE 23, 2010

Micro-tasks are a great example of this. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. Copyright and patent laws are about to be shattered, at least I hope. link] Thanks for using Ford as a positive example. How's this?

Social Media 122

Social Media Media Paid Content Webinar Metrics 122