Remove 2008 Remove Content Remove PR Remove Tools
article thumbnail

Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

Thankfully there are a few free tools that can help you identify suitable influencers and figure out which individuals will help deliver your message to the right audience. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research.

Tools 92
article thumbnail

SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools. Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services.

Hubspot 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160
article thumbnail

Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Brandpoint

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. What advice do you have for marketers to sound as informed as possible while writing content that targets an industry they may be unfamiliar with?

Research 107
article thumbnail

Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20
article thumbnail

Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers. I look back to 2008 and 2009 and I think we had the priorities right. It’s a library that gets indexed in search and brings compounding returns.

Order 98
article thumbnail

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Is a business blog worth the time you need to research, write, format and publish quality content? Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” But ten years later, there are a lot of ways to spread your word and publish quality content online.