[Book Review] A First-Rate Guide to the Power of Choice Architecture
B2B Marketing Directions
SEPTEMBER 17, 2023
Research has also found that our decisions and actions are greatly influenced by how choices and options are presented. This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J.
Let's personalize your content