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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

Research has also found that our decisions and actions are greatly influenced by how choices and options are presented. This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J.

Ethics 71
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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Joe Russo presents an amazing collection of unlikely but real images: giant bunnies, phallic icebergs, unfortunate translation errors, a trailer house skyscraper and more. .&#

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3 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

During the global economic crisis of 2008, an estimated 2.6 Or, you could take a leaf out of Google’s book, who uses “don’t be evil” as a core principle of their employee code of conduct. Please consider picking up your copy of my book Mean People Suck today, and get the bonus visual companion guide as well.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ Presenting Information. KM, culture & compromise : Presentation. KM Book of the Week. KM Books Wiki created by Matt Moore. Recommended Books. Denhams 5 KM books to pitch.

Wiki 100
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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. New Communication Tech and Work Literacy Presentation. This was a presentation to instructional design researchers advoca more. Post to Twitter.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.