Sword and the Script | B2B

APRIL 27, 2021

When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? I look back to 2008 and 2009 and I think we had the priorities right. Shared – social channels. Earned – media or influencer relations. Paid – any form of sponsorship or advertising.

Order 98

Order B2B Marketing Budget Programs B2B 98

Oktopost

APRIL 8, 2020

There is a whole new work-from-home culture that is now present. Be there and be present. The world economy has certainly been through other crises (the dot-com crash, September 11th and the 2008 recession). Businesses are being forced to rethink B2B messaging. There are many ways to do this. Lock arms with partners.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Marketing Insider Group

MARCH 3, 2020

During the global economic crisis of 2008, an estimated 2.6 And I would be thrilled to come present to your team on the power of empathy. You may be thinking this is all very well when you’re literally in the trenches, but how can we take lessons from the military model of employee engagement and apply it to the corporate world?

Paid Search Agency 275

Paid Search Agency Opt-out Work Management Opt-in 275

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Live-streams/presentations. The key to using a sales/conversion-focused video is presenting it in the right context. Media and marketing experts have been anointing video as the trend of the year for over a decade. Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. How to adapt your goals during tough times.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. Other days, I am delivering custom presentations online or in-person at industry events and buyer strategy sessions.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

Storytelling 211

Storytelling Trends Ethics Content 211

Onalytica B2B

JULY 17, 2018

I started blogging and speaking in 2008. I started speaking back in 2008. I’ve presented many full day talks as well as regular one hour sessions as various events including SQL Saturdays, the annual PASS Summit and other events across the globe. I saw the whitespace and jumped on the opportunity.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Webbiquity

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. It’s blogging for business week on Webbiquity. Forbes ). • NewsCred ). • Rocket Post ). • Social Fresh ).

Business 100

Business Business Blogging Vendors Social Media 100

Convince & Convert

APRIL 27, 2015

jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. Tweetable Moments Automation is not a dirty word unless it’s the only thing you’re doing. At the start, Jason was pitching social all of the time, but no one wanted to convert.

Social Media 153

Social Media Media Conference Social Networks 153

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. This storytelling technique shuttles between hope and reality, where you/your brand promises to bridge the gap between the ideal and present states. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Selling used to require much more manual work—planning presentations, scheduling calls, sending emails, and researching prospects. 3. Automation becomes standard. To put it simply, the B2B landscape is more competitive than ever before.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Sage Marketing

APRIL 12, 2023

Covering all stages of entrepreneurship and the challenges that present themselves along the way, you’ll be able to learn from others’ experiences. Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Source: [link] 9. Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Covering all stages of entrepreneurship and the challenges that present themselves along the way, you’ll be able to learn from others’ experiences. Planet Money Brought to you by NPR, Planet Money has been reporting on all of the “big, complicated forces that move our economy” since 2008. Source: [link] 9. Source: [link] 10.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Biznology

JUNE 19, 2019

Here are some of the highlights from this conference that show what companies are doing, which can hopefully help managers minimize such brand risks: Tim Powell (President, The Knowledge Agency) presented findings from his recent Conference Board supported study “Brand Equity Risk: Challenges in the Digital Marketing Era.”

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

KoMarketing Associates

FEBRUARY 21, 2012

Year : 2008. A Quick Visually Appealing Presentation. Year : 2008. Year : 2008. Four Main Factors that Matter to Search Engines. Rand recommends as a next step to check out their Beginners Guide to SEO. Google’s Matt Cutts | How to Get Better Visibility on Google. Views : 115,000+. Length : 5 Minutes. Length : 1.5

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Buzz Marketing for Technology

JUNE 27, 2008

Presentations. The presentations are available here. » read more Submitted by ckew on 30 April, 2008 - 12:18. Winterschool 2008. On 18-22 February 2008 the second TENCompetence Winter School took place in Innsbruck. On 18-22 February 2008 the second TENCompetence Winter School took place in Innsbruck.

Ad Building 100

Ad Building Deliverability Conference Work Management 100

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Litmus

APRIL 1, 2021

Although more heavily a characteristic of the ’90s, we saw a combination of glossy mixed with the bevel and emboss technique in our early emails, shown by one of Megan Boshuyzen ’s first emails she designed in 2008. I designed this in photoshop in 2008, at my very first graphic design internship. pic.twitter.com/OA9xsrXjrF.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. This not only builds familiarity and reveals how the competition presents itself on a platform but also opens up a new perspective: that of the audience.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. An example is Skyline’s exclusive DesignView® Presentation System.

Trade Show 120

Trade Show Product Work Management Marketing Management 120

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107

Research Ad Building Storytelling Content 107

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

Bannerflow

FEBRUARY 11, 2019

A product that will not only solve existing inefficiencies but present opportunities for future growth. Although Raluca Efford, Head of Digital and Social Media Marketing at Direct Line, has her own opinion : ‘When trading desks were first set up in 2008/09 they were there to enhance transparency for clients. Conclusion.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. I interviewed him while he was attending Augmented World Expo in San Jose, and we presented together at AWE Europe in Munich. I knew immediately that the platform offered something extraordinary.

Rules 143

Rules Planning Work Management Advertising Agencies 143

Biznology

NOVEMBER 17, 2014

Recently, Tom Friedman wrote an article in the NY Times (11/5/14) entitled “The World is Fast,” which referred to the 3 biggest forces on the planet and how they present enormous challenges to humanity.The forces are: (1) the geo-economical impact of globalization, (2) the ecological disasters looming from mother nature (e.g.

Trends 80

Trends Brand Identity Branding Planning 80

Heinz Marketing

APRIL 27, 2020

In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”. If you’re a marketing leader in your organization I’d like to invite you to our CMO Coffee Talk series, presented by 6sense and Heinz Marketing.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Buzz Marketing for Technology

JUNE 27, 2008

Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. eLearning 2.0

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

WebMarketCentral

JULY 20, 2009

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

MARCH 30, 2009

Top 5 Reasons Your Search Engine Rankings Dropped by Duct Tape Marketing If you've ever experienced a sudden, gut-wrenching drop in your site's search engine position, Karen Scharf presents five possible reasons.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MAY 4, 2009

Following his strategy and the steps he lays out in this post, "one can cut past the boilerplate emails and link requests, and build not only a business relationship with a publisher, but also a long term friendship." SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

The Mx Group

JULY 3, 2018

Presented by the National Association for Business Resources, the Best and Brightest Companies to Work For program honors companies that uphold exceptional human resources practices and an impressive commitment to their employees. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

6sense

AUGUST 26, 2021

In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”. If you’re a marketing leader in your organization I’d like to invite you to our CMO Coffee Talk series, presented by 6sense and Heinz Marketing.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48