The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Contently

MAY 13, 2019

It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short. Learn your Google Analytics inside-out so that you can give your boss the full picture. It’s honestly soul-sucking. Clifford, Boston. I feel for you, Clifford. What’s their bounce rate?

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. June 2008 (50). May 2008 (26).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

WebMarketCentral

NOVEMBER 3, 2008

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. The e-mail newsletter: a key weapon in your SEO arsenal by DMNews Loren McDonald , formerly of J.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Content Standard

JANUARY 3, 2019

According to Dino Fire, president of market research and analytics at the Data Decisions Group, it costs less in time, energy, and money to harvest the same benefits from a facilitated community group than from a traditional market-research focus group. ” For more stories like this, subscribe to the Content Standard newsletter.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. All Rights Reserved.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. Wild Apricot Updates - June 2008. Google Analytics. May 2008 (9).

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative! All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

WebMarketCentral

MARCH 23, 2009

There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. This is also easy to do by examining the search terms from your analytics program. For example "Chad - check out this great newsletter below.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. The one thing that this recession has taught B2B marketers is to do more with less. So, what should you do to revamp or redesign your current website? of Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JULY 24, 2008

Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. March 9-12, 2008, Orlando, FL. Newsletters / RSS Feed.

Companies 100

Companies Work Management Advertorials RSS 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Download the white paper and subscribe for an email newsletter. Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. Watch the demos online and judge them.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Ambal's Amusings

OCTOBER 15, 2009

In order to generate leads marketers have to know how to use the analytics. is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business. I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Newsletter.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Newsletter problems?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Worth a try?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? All rights reserved.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MARCH 4, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. You can either read the blog – which is full of informative yet snarky content – or subscribe to the daily newsletter. The Daily Carnage is just that. It’s like the Skimm for the world of marketing.). Brian Solis.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0 link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. You can either read the blog – which is full of informative yet snarky content – or subscribe to the daily newsletter. The Daily Carnage is just that. It’s like the Skimm for the world of marketing.). Brian Solis.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. For example, pre-schedule a monthly newsletter with timely updates about your company, or weekly blog posts about topics that are relevant to common buyer pain points. Every week, I review the analytics for my nurturing activities.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Online Marketing Institute

JUNE 15, 2009

Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Viral Heat data includes location, wherever available. We have a lot of small business customers due to our price-point (note: as low as $9.99/month),

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. HANDPICKED RELATED CONTENT: Designing for Better Analytics: 5 Decisions Web Designers Fail to Make. Subscribe to CMI’s free daily or weekly newsletter. Attract qualified traffic to your site.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. Use content in your newsletters, blog posts and articles on your website.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 160

PR Social Media Paid Content Media 160