Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. From conception to airing took about two years, with a production time of three to four months. You don’t hear about a lot of banks doing things like this,” says Oxford. Click To Tweet.

Class 101

Class Digital Asset Management Education Webinar Metrics 101

Content Standard

JANUARY 3, 2019

And boy, could they tell you stories about that. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience. When they talk about those experiences in original posts and common threads, the whole group benefits—including the facilitators.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0 I don’t believe Twitter and Facebook will always dominate.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? I start with something related to a subject that I’m interested in writing about and get ideas from there.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? What do you think? If they practiced what they preached, it would change what they preached.

PR 162

PR Social Media Paid Content Media 162

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JUNE 27, 2009

Home About us Contact Subscribe to this blog. Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Many of these fail due to the myths they have about the marketing. So, why to beat about the bush?? Spend money to earn money.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Presto, a pretty graph in about 3 seconds flat. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. 2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. RSS Feeds. --> --> Bookmark FOLIOMag.com. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Worth a try?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. All of this is happening to companies (maybe yours) every minute of every day.

Conference 116

Conference Organization Paid Search Agency PR 116

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Seth Godin is not strictly an online marketer and his blog not strictly about digital marketing. You can either read the blog – which is full of informative yet snarky content – or subscribe to the daily newsletter.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. To be entertained? I think not. How did I know that?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Seth Godin is not strictly an online marketer and his blog not strictly about digital marketing. You can either read the blog – which is full of informative yet snarky content – or subscribe to the daily newsletter.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. I asked the CEOs about how this is working in practice.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 20, 2010

Thus, we can safely assume that with the exception of Amish, prisoners, and sea creatures, the entirety of the country knows about Twitter. Thus, fewer than one in 13 Americans who know about Twitter, actually use Twitter. 42% learn about products and services via Twitter. 41% provide opinions about products/services.

Social Media 161

Social Media Media Stats Statistics 161

Content Marketing Institute

NOVEMBER 19, 2017

The Lead Machine: The Small Business Guide to Digital Marketing : Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. Section on what checklist is about.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Parse.ly

JULY 25, 2019

But even a world-class content analytics platform isn’t immune to the variable pressures of business. We use our own data, we look at our data, we write about data.” This was leading up to the 2008 presidential election, between then-senators Barack Obama and John McCain. As a B2B company, this was huge. .

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. At one point we discussed headline writing and what draws clicks within the social media content universe. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Within the B2B industry, your website can mean everything to your potential customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. • Competitive analysis: How does your brand stack up to the competition? • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Outgrow

JANUARY 25, 2023

We had some amazing insightful conversations with Mike and here’s what we discussed about – 1. Using B2C strategies to more effectively target your B2B prospects 5. How to overcome common challenges small business owners face About our host: Johan Lievens is the podcasting host at Outgrow.co I ask a lot of questions.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52