Use Your Unspent Marketing Budget On Content Marketing For Next Year
Marketing Insider Group
NOVEMBER 7, 2022
Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. The reason was mainly due to unspent marketing budget.
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